2020 State of the Press Release
Jul 30, 2020

2020 State of the Press Release

For our latest report, Cision analyzed 100,000 press releases to provide communicators with proven best practices.

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession
Mar 11, 2019

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession

Read about the six changes communicators need to adopt to demonstrate the value of earned media in their organizations.

Comms Transformation: An Earned Media Management Strategy
Feb 12, 2019

Comms Transformation: An Earned Media Management Strategy

Comms transformation makes it possible for comms pros to optimize campaigns, earn budget and regain prestige lost in today’s modern business environment.

The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better
Feb 06, 2019

The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better

Download The Modern Communicator Playbook to learn about the individual steps your team can take to modernize the comms function of a business.

2019 Content Calendar + Template (Why You Need One And How to Use it)
Dec 19, 2018

2019 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces in your content and PR strategy, it can be challenging to stay on top of it all. Download our content calendar to plan for the year.

The Ultimate Media Database Buyer's Guide
Dec 12, 2018

The Ultimate Media Database Buyer's Guide

Considering a media database solution, but not sure where to begin? Download our buyer's guide to sort it out.

Smart Engagement: An Earned Media Management Strategy
Dec 05, 2018

Smart Engagement: An Earned Media Management Strategy

Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands’ stories.

Building an Influencer Graph: An Earned Media Management Strategy
Nov 14, 2018

Building an Influencer Graph: An Earned Media Management Strategy

An influencer graph is a complete mapping between an influencer, their content, and the actual audience that consumes it. Learn how to apply the model.

The Four Steps to Creating the Ultimate Crisis Comms Plan
Nov 08, 2018

The Four Steps to Creating the Ultimate Crisis Comms Plan

This white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.

Earned Media Management: The Evolution of PR and Comms
Nov 01, 2018

Earned Media Management: The Evolution of PR and Comms

If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.

Earned Media Uprising: Power PR With a True Measurement
Oct 01, 2018

Earned Media Uprising: Power PR With a True Measurement

CXOs want to be confident that investments are generating tangible returns. PR has struggled for years to measure business impact. That is, until now.

The Future of AI in PR: Featuring Paul Roetzer
Aug 23, 2018

The Future of AI in PR: Featuring Paul Roetzer

In this video, Marketing AI Institute Founder, Paul Roetzer, answers all the questions you could have about AI's coming role in PR and marketing.

How to Integrate Google Analytics With Cision Comms Cloud™
Jul 24, 2018

How to Integrate Google Analytics With Cision Comms Cloud™

In this video, Cision Product Marketing Manager, Kevin Miller, explains how PR pros can use web analytics integrated within Cision Comms Cloud™.

Holiday Gift Guide Pitching Tips for PR Pros Webinar
Jul 03, 2018

Holiday Gift Guide Pitching Tips for PR Pros Webinar

Want your product to stand out as this holiday season's must-have gift? Join the webinar to learn how to get visibility for your product this holiday season.

Advanced Monitoring & Analytics: How to Optimize Your Earned Media Campaigns
Jul 03, 2018

Advanced Monitoring & Analytics: How to Optimize Your Earned Media Campaigns

Join Cision's Andrea Rosi and Lee Ribeiro, as they dive into why media monitoring is the foundation of a successful earned media campaign.

Comcast Florida Region Saves Substantial Time Tracking Earned Media Coverage with Cision Communications Cloud®
Jun 18, 2018

Comcast Florida Region Saves Substantial Time Tracking Earned Media Coverage with Cision Communications Cloud®

Pipeline Communications Delivers Better Results, More Easily, with Cision
Jun 18, 2018

Pipeline Communications Delivers Better Results, More Easily, with Cision

How to Get Executive Buy-In For a Media Database Service
Jun 07, 2018

How to Get Executive Buy-In For a Media Database Service

Learn how to convince decision makers of the need to invest in a media database.

Burton-Taylor Cision Communications Cloud Analysis
May 10, 2018

Burton-Taylor Cision Communications Cloud Analysis

This independent Burton-Taylor analysis is designed to help users of Media Intelligence services to make better buying decisions.

Gumtree Classifies PR Success with Measurement and Cision Insights
May 07, 2018

Gumtree Classifies PR Success with Measurement and Cision Insights

To measure and drive its key communications objectives, Gumtree worked with Cision Insights and Cision’s third-party agencies to build a robust earned media measurement framework.

Planit Earns Major Media Hits, Boosts Sales for Client Using Cision Communications Cloud®
May 07, 2018

Planit Earns Major Media Hits, Boosts Sales for Client Using Cision Communications Cloud®

Seeking an easy-to-use workflow management platform, the Planit agency team turned to Cision Communications Cloud® to maximize efficiency and provide tangible ROI to clients like Sheetz, a major Mid-Atlantic convenience and restaurant chain.