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To measure and drive its key communications objectives, Gumtree worked with Cision Insights and Cision’s third-party agencies to build a robust earned media measurement framework.
Seeking an easy-to-use workflow management platform, the Planit agency team turned to Cision Communications Cloud® to maximize efficiency and provide tangible ROI to clients like Sheetz, a major Mid-Atlantic convenience and restaurant chain.
Anyone who visits the “TD Newsroom”, TD Bank Group's new dynamic news outlet site will immediately recognize a brand that’s thinking differently about the information needs of its audience. Of course, a launch like this involves a lot of moving parts -- and for one of the key parts, TD relies on Cision.
Learn how to target the right influencers with the Cision Communications Cloud®, it’s never been easier to reach the right audience. Watch the video.
Looking to adopt a more targeted, individualized communications approach, the Chicken Farmers of Canada upgraded to the Cision Comms Cloud, enabling them to combine their database, distribution and media monitoring requirements into the same platform.
From helping to protect the country’s most endangered species to ensuring forests remain intact to be enjoyed for generations to come, the Nature Conservancy of Canada (NCC) has countless stories that deserve to be told. And to make sure those stories find the right audience, the organization has come to depend on Cision.
For years, Visit Bentonville has been using Cision Comms Cloud, a platform that provides data-driven recommendations of key media outlets, influencers, and management of PR campaigns across a wide range of channels.
The 300th anniversary of New Orleans is a natural opportunity for residents and visitors to look back, but New Orleans Tourism Marketing Corporation decided the city’s Tricentennial was also a great opportunity to use some very forward-looking technology to bring out some of the best stories. To make sure the whole world heard the call to tell those stories, Cision provided the perfect platform for the job.
Learn how UMass Memorial Health Care quickly surpassed its earned media targets with help from the Cision Communications Cloud™.
Some stories are pretty hard to ignore -- especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.
Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna's run for the presidency, using Cision's campaign microsite service.
To keep up its proven success and stay ahead with its global client base, the firm turned to the Cision Communications Cloud™ to streamline its media relations efforts without sacrificing quality service.
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