Tip Sheets

The 2020 Influencer Marketing Tip Sheet

Use this tip sheet to organize and plan your influencer marketing strategy.

A Data Forward Strategy Isn't As Hard As You Think

A data-forward PR strategy isn't as hard as you think. Download the tip sheet to get started!

Managing Your Communications Plan During a Crisis

We put together a checklist to help manage your comms plan and take control of your brand during these uncertain times.

Cision Resources for Crisis Communication About COVID-19

Download our guide featuring best practices for brand communications in difficult times.

Best Practices for Preparing Your Earnings Release During COVID-19

The quarterly earnings release is a high-visibility opportunity to tell your company’s story. During this unprecedented time, investors have adjusted their focus. Missed projections are expected, and unlike most earnings periods investors are now shifting a focus to your commentary rather than your financial data.

How to Ensure Your COVID-19 Press Release Gets Published

This one-page guide features real examples of approved press releases (and fictional examples of refused ones) to help craft your own releases. Cision want to support your communication efforts during these times of uncertainty.

Best Practices for Brand Communications in Times of Uncertainty

Due to the rapidly shifting news cycle and growing concerns about COVID-19, we at Cision want to support your communication efforts during these times of uncertainty.

Crisis Comms Checklist

A crisis can happen fast, and you need to be ready when it does. This 10-step checklist is designed to guide you through a crisis as it happens.

10 Media Pitching Tips

Alternate Uses for Press Releases

You don't have to reinvent the press release, but you can have some fun with it.

Earnings Checklist: Best Practices for Preparing Your Earnings Release

Quarterly earnings release is a high-visibility opportunity to tell your company’s story, and it’s sure to garner attention from investors and media alike.

12 Dos and Don'ts for Optimizing Your Content

Learn the major do's and don't for optimizing your content to maintain relevance and readership.

2020 Editorial Calendar

With so many moving pieces in your content and social media marketing strategy, it can be challenging to stay coordinated.

2019 Content Calendar + Template (Why You Need One And How to Use it)

With so many moving pieces in your content and PR strategy, it can be challenging to stay on top of it all. Download our content calendar to plan for the year.

2018 The Ultimate List of Content Marketing Statistics

Looking for the latest content marketing stats and trends? We've got you covered with The Ultimate List of Content Marketing Statistics.

How to Replace AVE for Modern PR Measurement

2018 The Ultimate List of Earned Media Statistics

Looking for the latest earned media stats and trends? We’ve got you covered with The Ultimate List of Earned Media Statistics.

10 Ways to Get More Earned Media

Discover how to become a familiar voice and set yourself apart from the crowd clamoring for influencers' attention.

How To Create a Powerful Public Service Announcement

If you’re brainstorming a public service campaign, or simply want tips on how to better connect with audiences then consider the following best practices.

Quick and Easy Guide to Sharing Your Press Release with the World

Our PR sharing guide will help you discover best practices to better create and distribute your press release and improve audience impact.