TIP SHEETS brand-and-reputation-management

Crisis Comms Checklist

Never be left unprepared when a crisis threatens

In today’s fast-moving media landscape, a communications crisis can descend upon a brand rapidly and take many forms. When this happens, it’s the brands who are most prepared that come out on top. The question is: are you and your team ready for a comms crisis?

Use this 10-step checklist to guide you through a crisis, from developing your messaging and reviewing it with your legal team to monitoring for coverage and responses.

Let this be your first step to preparing a fool-proof PR strategy for when a crisis hits.

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