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The 2025 PR & Comms Calendar : Make 2025 your best year yet. Our planning calendar gives you the framework to craft effective campaigns all year long.
Three line art images designed to show the steps outlined in the crisis communications checklist

3 Steps to a Proactive PR Strategy

In today's digital age, the speed at which information spreads demands that organizations adopt a proactive, structured approach toward anticipating and managing crises. However, only 21% of PR and comms teams rate their ability to prevent crises as "excellent," according to the 2024 Global Comms Report.

Use this 3-step checklist to not only prepare for managing a crisis, but also preventing one in the first place. The Crisis Comms Checklist guides your strategy development - from media monitoring processes and stakeholder communications planning to identifying key advocates and influencers. 

The more prepared you are now, the better positioned you will be to manage a crisis should it occur. 

Fill out the form to download the checklist and safeguard your brand.