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The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

State of the Media Perfect Pitch List

Take Your Pitching Game to the Next Level

Earlier this year, we surveyed 3,200 journalists about the current media landscape, including how they like to receive pitches. In this list, we've compiled the best tips and tricks to provide the perfect pitch to the journalists working hard to create compelling stories.


The pitching list includes tips on:

  • Creating and fostering relationships with reporters
  • Piecing together the perfect pitch
  • Additional elements to include to help you standout


It's important to focus on sending quality pitches rather than quanity. Download the pitching list for a concise way to take your pitching game to the next level.