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The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

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Jay Baer’s 4 Ingredients for Modern PR Success

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PR and communications have to change…right now.

New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.

In this special broadcast, Jay Baer, founder of Convince & Convert, and New York Times best-selling author, shares the 4 ingredients for modern PR success. These are the 4 criteria and characteristics that today's most successful professional communicators possess. Do you?

Best of all, the entire session is just NINE MINUTES long — shorter than a commercial break during the Super Bowl. Watch the on-demand recording at your convenience.



Meet Our Expert Speaker

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Jay Baer
Founder of Convince & Convert