PR and communications have to change…right now.
New research suggests that in the fight for budget, earned media is losing out to paid and owned. But you can stop it.
In this special broadcast, Jay Baer, founder of Convince & Convert, and New York Times best-selling author, shares the 4 ingredients for modern PR success. These are the 4 criteria and characteristics that today's most successful professional communicators possess. Do you?
Best of all, the entire session is just NINE MINUTES long — shorter than a commercial break during the Super Bowl. Watch the on-demand recording at your convenience.
Jay Baer helps businesses clone their customers. He has created five multi-million dollar companies, and is a 7th-generation entrepreneur. He is the President of Convince & Convert, a consulting firm that helps the world's most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they've already earned.
A New York Times best-selling author of five books and keynote speaker, Jay is also the host of the award-winning Social Pros podcast.