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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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The Role of AI in Managing a Comms Crisis

"Role of AI in Managing a Comms Crisis" graphic

Company overview:

Cision is a leading provider of consumer and media intelligence, offering communication and engagement tools for PR, marketing, and social media professionals. Our products, including Brandwatch, CisionOne, and PR Newswire, along with our expertise and data partnerships, help over 75,000 companies connect with key audiences.

Webinar overview: The role of AI in managing a comms crisis

In the fast-evolving field of PR, AI is transforming the industry, presenting both opportunities and challenges, especially in combating misinformation.

In this panel, we discuss AI's impact on PR, from enhancing communication strategies to revolutionizing media relations.

Topics covered include:

  • How can AI enhance communication strategies and campaigns?
  • What AI tools can help in crisis management situations where misinformation spreads?
  • What ethical considerations should PR professionals keep in mind when leveraging AI technologies?
  • What does the future of AI in PR look like and how crucial are transparency, accuracy, and ethics?

Join us as we explore the innovations and complexities at the intersection of AI and public relations.

 

 


 

 

Meet the Speakers

Antony Cousins Headshot
Antony Cousins
Executive Director of AI Strategy at Cision
Dr Nisreen Ameen headshot
Dr Nisreen Ameen
Senior Lecturer (Associate Professor) in Digital Marketing at Royal Holloway, University of London and Director of the Digital Organization and Society Research Centre 
Bénédicte Earl headshot
Bénédicte Earl
 Digital Director at Brunswick Group
Stuart Bruce headshot
Stuart Bruce
Stuart Bruce, PR Futurist and Co-Founder of Purposeful Relations