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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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A Proven Framework to Streamline Your PR Operations

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Watch this on-demand webinar to learn how advanced PR technology helps strategic communicators strengthen their media relationships and implement frameworks to streamline PR strategies, monitor and analyze campaign results, and prove their impact on the business.

We spoke with Mike Taylor, Vice President, Group External Communications at Accor, about how Cision Communications Cloud has enhanced their Communications strategy on a global scale.

  • Accor's PR technology decision, selection and implementation process
  • How building frameworks to streamline their PR operations helped them scale globally
  • How Accor's global Communications network uses the media database to develop, nurture and enhance media relationships
  • The data measurement and reporting they rely on to demonstrate success