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State of the Press Release 2020

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The most trusted source for trending news.

A key part of achieving your communication goals has always been the press release. What’s deemed as newsworthy content is the buzz you think the story will create when released on the wire.

Journalists still view press releases as the most trusted source for trending news as well as the best outlet for organizations to convey their most important messages. In this evolving landscape it can be difficult to cut through the noise, which is why we’re here to help you stay on top of your strategy.

Watch the on-demand webinar to learn why the press release is still very much alive and thriving.

During this webinar we’ll discuss:

  • History of the newswire and why to use one
  • Best practices including headlines, multimedia and timing
  • What makes a piece of content wire worthy
  • Utilizing the wire in your overall comms strategy



Meet the Speakers

Niki Wheeler Headshot
Nikki Wheeler
Senior Director
Media Relations Akerna
Alison Czaplicki headshot
Alison Czaplicki
Product Marketing Specialist
Cision PR Newswire