With each new calendar year brings a welcome opportunity to reflect, reset and revisit best practices and trends to tackle the year ahead, make your brand stand out and keep your seat at the table.
And as relieved as we all may be that 2020 is in the rearview mirror, the unprecedented year surfaced some key learnings. It also elevated every PR professional to the level of strategic consultant and crisis comms expert that organizations will need to lean on in 2021 and beyond.
Cision is always striving to bring you the latest and greatest thought leadership, so buckle up for our latest webinar series, Best Practices for Communicators in 2021, a six-week event series featuring a stellar lineup of best-in-class communicators discussing best practices and strategies on our most requested topics.
We’re kicking off our Best Practices for Communicators in 2021 series with a crucial conversation.
Each year brings new challenges for journalists as the media landscape continues to evolve into an increasingly fluid digital ecosystem of competing platforms and outlets. And the events of 2020 didn’t make it any easier.
Shrinking newsrooms, accessibility of social networks and influencers, new tech, and (dis)trust are just a few of the issues our friends in the media face. So how can you make their job easier?
Join us for this can’t-miss conversation on what journalists want.... with juicy details straight from the journalists' mouths! We’ll dig into:
Communicators wear many hats – among them, Chief Storyteller – and we all know content is still most definitely king!
Taking your audience on a journey that helps them resonate with your brand, take an action and – better yet – become an advocate is no easy task. Yet it is attainable with great content, brand stories and reaching your audience on the right channels at the right time.
Join us for part two of Best Practices for Communicators in 2021 to dig into how leading brands are creating content that is driving action. We'll dig into:
2020 proved that what your brand does, or doesn't do, makes a difference to your audience. Trust is crucial to your brand's success. Moreover, trust affects corporate reputation, which is paramount to the bottom line.
Do you have the data that shows how your messaging and actions are resonating with and influencing your audience?
This session features powerhouse speakers from Georgia-Pacific, Canopy Growth Corporation, and Edelman. We'll discuss:
25% of PR pros are unable to measure earned media impact.
Old-school PR metrics are out. Earned media attribution, true readership, and real-world action are metrics that earn you a "seat at the table," enable you to get more budget, and make PR a proactive part of the business strategy conversation.
In part four of Best Practices for Communicators in 2021, we’ll examine how leading brands are flipping the switch on metrics and creating world class measurement programs that are showing true business results. We'll dig into:
If it didn't happen on social, did it even happen?
Social media has grown at an average rate of 12.5% year-over-year since 2015.
Pre-pandemic, it was important for brands to invest in building and nurturing an online community, but now it’s even more essential that they interact and communicate around key issues and company priorities. On a fundamental level, being social has changed.
In week five of Best Practices for Communicators in 2021, we’ll examine best practices for one of the fastest-growing and evolving marketing channels to drive engagement and business results. In this session, we’ll dig into:
Paid, owned and earned: three powerful media engines that should be working together, yet often are siloed. Does this sound familiar?
If you answered yes – and even if you didn’t – this session is for you. The industry has come a long way not only in mindset but in technology that allows for true integration; however, the opportunities to work smarter together are endless.
In the final session of Best Practices for Communicators in 2021, we examine the key earned media holds to unlocking greater success for paid and owned counterparts by:
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