Crystal Balfany, Vice President of Digital Services, Strategy, Media Buying, Placement, and Tracking at 25th Hour Communications, and Lauren Littlefield, Director of Content & Earned Media at Willow Marketing, share their keys to communications success and walk you through their recent PR campaigns.


In half an hour you’ll learn how to:

  • Streamline your media list building and PR pitching processes
  • Use data to build authentic and trustworthy earned media relationships
  • Effectively demonstrate ROI for your PR and marketing activities to senior leadership and prospective customers

     

Meet Our Expert Speakers:

 


Crystal Balfany

Vice President of Digital Services, Strategy, Media Buying, Placement, Tracking
25th Hour Communications
 

Lauren Littlefield

Director of Content & Earned Media
Willow Marketing