While other disciplines have had success at showing their impact on the business and, thus, earning increased resources to execute even better campaigns next year, communications has long struggled in this regard. That no longer need be the case. PR has a definite bottom-line impact – and now it can be proven to the C-suite. 

In this on-demand webinar to learn how comms pros can overcome one of their most frustrating challenges– proving value to the C-suite and, in doing so, getting a bigger budget to do even more for 2020 and beyond. This is a must-attend for public relations, communications and marketing professionals who want to learn more about what best practices are being utilized on both the agency and brand sides of the industry to make their campaigns more successful.



Jonathan Fine

Head of Global Brand Communications at Spartan Race, Inc.

 Jonathan Fine, Head of Global Brand Communications for Spartan is responsible for driving earned media strategy for the world’s largest obstacle race and endurance brand. With 250 races in more than 40 countries around the world, he works with a global team across six continents to create create stories that drive brand awareness and sales across all of the brands properties. Prior to joining Spartan, Fine spent three years as the in-house PR Director for Langham Hospitality Group’s Boston hotel, and Seven years with Boston-based Elevate Communications, serving the PR agencies’ consumer and non-profit clients across sports, music, financial services and hospitality industries. Fine holds a BA in Communications from the University of Massachusetts at Amherst.

David Cardiel

Director of Global Demand Generation at Cision

David Cardiel is Cision’s Head of Global Demand Gen. He’s spent the last two decades building high performing marketing teams and installing demand gen engines at both startup and enterprise organizations. As a musician, a dachshund lover and avid concert-goer David is all about creating creative prospect and customer experiences, episodic in nature, that move the needle for a brand. David is currently leading a high-performing marketing team in the development and execution of ABM strategies across Cision. Dave has a BBA in Marketing from Texas Tech University and an MBA from Southwest Texas State University.