We're drowning in data. If you work in public relations, marketing, or communications, you probably have access to far more data than you can reasonably interpret. How do you decide what to focus on? What should you actually be measuring? What data is the most efficient and useful for your goals?

Enter the Communicator's Funnel. The Communicator's Funnel is a framework for measuring the impact of your comms programs. Marketers use a marketing funnel or buyer's journey model to understand their objectives and key metrics. The Communicator's Funnel presents a similar framework for PR and comms teams.

Cision's PR and marketing leaders – Rebecca Dersh, PR Manager; Jenn Deering Davis, VP of Global Comms; and Dave Cardiel, Head of Global Demand Gen – discuss what communicators should be measuring and how to set up your own comms measurement framework. This webinar discusses topics like:

  • What is the impact of comms on our brand?
  • What digital metrics should we be measuring?
  • How does comms impact a business' bottom line?

Stop drowning! Watch this on-demand webinar to learn how to swim through a sea of data.


Meet Our PR & Marketing Leaders: 

Rebecca Dersh

PR Manager at Cision

Jenn Deering Davis

VP of Global Comms at Cision

David Cardiel

Head of Global Demand Gen at Cision


Rebecca Dersh began her career in New York with global branding agency, Wolff Olins, where she managed marketing and public relations for six years. Rebecca then moved to Austin, Texas in 2018, and continued her public relations work on the agency side, primarily focused in the B2C space. Today, Rebecca is the Public Relations Manager at earned media leader Cision.



Jenn Deering Davis is VP of Comms, Content & Brand at Cision, formerly VP of Corporate Communications at TrendKite. As a co-founder of Union Metrics – which merged with TrendKite in 2018 – she was responsible for ensuring a consistent and excellent experience for their audiences. She holds a Ph.D. in Organizational Communication from the University of Texas at Austin and has more than 15 years of experience in corporate communications and social media, spending her career turning data into stories and helping stakeholders understand new technology.



David Cardiel is Cision’s Head of Global Demand Gen. He’s spent the last two decades building high performing marketing teams and installing demand gen engines at both startup and enterprise organizations. As a musician, a dachshund lover and avid concert-goer David is all about creating creative prospect and customer experiences, episodic in nature, that move the needle for a brand. David is currently leading a high-performing marketing team in the development and execution of ABM strategies across Cision. Dave has a BBA in Marketing from Texas Tech University and an MBA from Southwest Texas State University.