White Papers

2019 Crisis Prevention Kit

This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.

Integrating Earned Media Into Paid & Owned

Crisis Communications in the Age of Digital PR

The key to handling a PR crisis boils down to one thing...already having a strategy in place.

2019 Holiday Gift Guide Pitching Kit

This holiday season develop a tailored targeting strategy for the influencers that can make a positive impact on your brand’s business. Secure placements on TV segments and retail blogs to help your brand increase consumer awareness, reach your target shoppers, and earn their trust.

Social Media and Influencer Marketing for PR eBook

Streamline your approach on social and with influencer marketing using this eBook as your guide.

2019 Media Database and Earned Media Toolkit

We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.

2019 State of the Media Toolkit

How can you ensure your pitches resonate with journalists and influencers? In our toolkit, get the tips and information you need for making a more impactful pitch to get your story told.

2019 Media Pitching Manual

Media Pitching Manual for PR and Comms Professionals Based on data collected in Cision’s 2019 State of the Media Report, we’ve put together this guide to help PR and communications professionals create better, more successful pitches. PR pros get their stories told and journalists get fewer irrelevant pitches to wade through— it’s a win for everyone.

2019 Travel Pitching Kit

Our 2019 Travel Pitching Kit has all the intel you need to connect with the right storytellers and position your content to get coverage. Learn about the top trends in travel and tourism, and discover how to connect and work better with the travel industry’s leading bloggers and influencers.

Cision's 2019 Global State of the Media Report

We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.

Measuring PR’s Impact: The Framework for Digital PR

In this data-driven, digital world, PR must also be digital. Our latest eBook, Measuring PR's Impact: the Framework for Digital PR, covers today's top digital strategies, metrics, and best-practices for showcasing the total impact of PR to your C-suite.

Automotive Pitching Kit

Leverage the Automotive Pitching Kit to team up with trusted publications and blogs to spread the word about your brand.

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession

Read about the six changes communicators need to adopt to demonstrate the value of earned media in their organizations.

Comms Transformation: An Earned Media Management Strategy

Comms transformation makes it possible for comms pros to optimize campaigns, earn budget and regain prestige lost in today’s modern business environment.

The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better

Download The Modern Communicator Playbook to learn about the individual steps your team can take to modernize the comms function of a business.

Implementing True Measurement: An Earned Media Management Strategy, Metrics That Matter

True measurement provides a new framework for PR teams to showcase the true ROI of their earned media campaigns. Download the whitepaper today!

The Ultimate Media Database Buyer's Guide

Considering a media database solution, but not sure where to begin? Download our buyer's guide to sort it out.

Smart Engagement: An Earned Media Management Strategy

Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands’ stories.

The Ultimate Media Monitoring Buyer's Guide

Considering a media monitoring solution, but not sure where to begin? Download our buyer's guide to sort it out.

Building an Influencer Graph: An Earned Media Management Strategy

An influencer graph is a complete mapping between an influencer, their content, and the actual audience that consumes it. Learn how to apply the model.