4 Steps to a Personalized PR Lifecycle
This guide provides the necessary steps for today’s PR and comms teams to increase ROI.
2019 State of the Media Toolkit
How can you ensure your pitches resonate with journalists and influencers? In our toolkit, get the tips and information you need for making a more impactful pitch to get your story told.
2019 Travel Pitching Kit
Our 2019 Travel Pitching Kit has all the intel you need to connect with the right storytellers and position your content to get coverage. Learn about the top trends in travel and tourism, and discover how to connect and work better with the travel industry's leading bloggers and influencers.
2019 Media Pitching Manual
Media Pitching Manual for PR and Comms ProfessionalsBased on data collected in Cision's 2019 State of the Media Report, we've put together this guide to help PR and communications professionals create better, more successful pitches. PR pros get their stories told and journalists get fewer irrelevant pitches to wade through it's a win for everyone.
Cision's 2019 Global State of the Media Report
We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.
Measuring PR's Impact: The Framework for Digital PR
In this data-driven, digital world, PR must also be digital. Our latest eBook, Measuring PR's Impact: the Framework for Digital PR, covers today's top digital strategies, metrics, and best-practices for showcasing the total impact of PR to your C-suite.
Automotive Pitching Kit
Leverage the Automotive Pitching Kit to team up with trusted publications and blogs to spread the word about your brand.
Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession
Read about the six changes communicators need to adopt to demonstrate the value of earned media in their organizations.
Comms Transformation: An Earned Media Management Strategy
Comms transformation makes it possible for comms pros to optimize campaigns, earn budget and regain prestige lost in today's modern business environment.
The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better
Download The Modern Communicator Playbook to learn about the individual steps your team can take to modernize the comms function of a business.
Implementing True Measurement: An Earned Media Management Strategy, Metrics That Matter
True measurement provides a new framework for PR teams to showcase the true ROI of their earned media campaigns. Download the whitepaper today!
The Ultimate Media Database Buyer's Guide
Considering a media database solution, but not sure where to begin? Download our buyer's guide to sort it out.
Smart Engagement: An Earned Media Management Strategy
Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands' stories.
The Ultimate Media Monitoring Buyer's Guide
Considering a media monitoring solution, but not sure where to begin? Download our buyer's guide to sort it out.
Building an Influencer Graph: An Earned Media Management Strategy
An influencer graph is a complete mapping between an influencer, their content, and the actual audience that consumes it. Learn how to apply the model.
The Four Steps to Creating the Ultimate Crisis Comms Plan
This white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.
2018 Global Comms Report: Challenges And Trends
This second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.
Earned Media Management: The Evolution of PR and Comms
If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.
PR: The Next Scalable Marketing Channel
Earned Media Uprising: Power PR With a True Measurement
CXOs want to be confident that investments are generating tangible returns. PR has struggled for years to measure business impact. That is, until now.
How to Get Executive Buy-In For a Media Database Service
Learn how to convince decision makers of the need to invest in a media database.
Cision's 2018 Global State of the Media Report
It's been both an extraordinary and challenging year for journalism to say the least. Read the 2018 State of the Media Report to learn more.
How to Succeed With Influencer Relations
Here's how to create a successful influencer campaign and improve your influencer relations strategy.
Social Media Monitoring: A Critical Component for IR Teams
While knowing what others are saying about your company has always been important, it's far more crucial to pay attention today, where a single tweet or post can sink a stock in an instant.