White Papers

Comms Transformation: An Earned Media Management Strategy

Comms transformation makes it possible for comms pros to optimize campaigns, earn budget and regain prestige lost in today’s modern business environment.

The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better

Download The Modern Communicator Playbook to learn about the individual steps your team can take to modernize the comms function of a business.

Implementing True Measurement: An Earned Media Management Strategy, Metrics That Matter

True measurement provides a new framework for PR teams to showcase the true ROI of their earned media campaigns. Download the whitepaper today!

The Ultimate Media Database Buyer's Guide

Considering a media database solution, but not sure where to begin? Download our buyer's guide to sort it out.

Smart Engagement: An Earned Media Management Strategy

Smart Engagement aims to solve the problem that many modern communicators face today: how to best enlist the media to help tell their brands’ stories.

The Ultimate Media Monitoring Buyer's Guide

Considering a media monitoring solution, but not sure where to begin? Download our buyer's guide to sort it out.

Building an Influencer Graph: An Earned Media Management Strategy

An influencer graph is a complete mapping between an influencer, their content, and the actual audience that consumes it. Learn how to apply the model.

The Four Steps to Creating the Ultimate Crisis Comms Plan

This white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.

PR: The Next Scalable Marketing Channel

2018 Global Comms Report: Challenges And Trends

This second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.

Earned Media Management: The Evolution of PR and Comms

If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.

Earned Media Uprising: Power PR With a True Measurement

CXOs want to be confident that investments are generating tangible returns. PR has struggled for years to measure business impact. That is, until now.

Leverage the Impact of Social Insights to Inform Content and Messaging Strategy

While blunt metrics such as share of voice and sentiment are solid indicators, social can provide an enormous amount of insight into the hearts and minds of a brand’s target audiences.

How to Get Executive Buy-In For a Media Database Service

Learn how to convince decision makers of the need to invest in a media database.

Cision's 2018 Global State of the Media Report

It’s been both an extraordinary and challenging year for journalism — to say the least. Read the 2018 State of the Media Report to learn more.

How to Succeed With Influencer Relations

Here’s how to create a successful influencer campaign and improve your influencer relations strategy.

Social Media Monitoring: A Critical Component for IR Teams

While knowing what others are saying about your company has always been important, it’s far more crucial to pay attention today, where a single tweet or post can sink a stock in an instant.

Video: How to Upload a PRWeb Release in the Cision Communications Cloud®

Software Pitching Kit

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

Make Killer Content: Write Like a Journalist in 15 Ways

We’ve compiled 15 of our best pieces of advice for writers. These tips position you to craft more compelling content and, ultimately, write like a journalist.