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If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.
CXOs want to be confident that investments are generating tangible returns. PR has struggled for years to measure business impact. That is, until now.
While blunt metrics such as share of voice and sentiment are solid indicators, social can provide an enormous amount of insight into the hearts and minds of a brand’s target audiences.
Learn how to convince decision makers of the need to invest in a media database.
It’s been both an extraordinary and challenging year for journalism — to say the least. Read the 2018 State of the Media Report to learn more.
Here’s how to create a successful influencer campaign and improve your influencer relations strategy.
While knowing what others are saying about your company has always been important, it’s far more crucial to pay attention today, where a single tweet or post can sink a stock in an instant.
Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.
We’ve compiled 15 of our best pieces of advice for writers. These tips position you to craft more compelling content and, ultimately, write like a journalist.
Want journalists to read and write about your stories? In today’s constantly evolving news cycle, multimedia is the key ingredient to achieving valuable earned media.
Let this be your guide to asking the right questions so that you can pick the best press release distribution and promotion provider that will work for your brand.
Creating compelling videos and promoting them across multiple channels should be a part of every organizations’ communications plan. Here’s how to do it.
PRWeek, in partnership with Cision, conducted a global survey to better understand the challenges PR professionals are facing.
Earned media is a priority of PR teams, and represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.
The best communicators are using insight and new technology to show the value and impact earned media has on conversions, lead generation, revenue and more.
Get all the tips and tricks for successfully creating an Instagram presence, and see why it’s so important for businesses to include Instagram in their plans.
The key to great online discoverability is to deliver your stories to your brand’s target audience. Focusing on these proven and effective tactics ensures your brand is easily found online.
Social media correspondents will increase interest and create nontraditional content that grows ongoing engagement, leads and sales.
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