White Papers

The Four Steps to Creating the Ultimate Crisis Comms Plan

This white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.

PR: The Next Scalable Marketing Channel

2018 Global Comms Report: Challenges And Trends

This second annual Cision/PRWeek global survey tells the tale of how data and analytics are reinvigorating the comms function and its business-wide impact.

Earned Media Management: The Evolution of PR and Comms

If PR pros want to regain their seat at the table, they need to demonstrate their worth to the business. Earned Media Management can transform comms.

Earned Media Uprising: Power PR With a True Measurement

CXOs want to be confident that investments are generating tangible returns. PR has struggled for years to measure business impact. That is, until now.

Leverage the Impact of Social Insights to Inform Content and Messaging Strategy

While blunt metrics such as share of voice and sentiment are solid indicators, social can provide an enormous amount of insight into the hearts and minds of a brand’s target audiences.

How to Get Executive Buy-In For a Media Database Service

Learn how to convince decision makers of the need to invest in a media database.

Cision's 2018 Global State of the Media Report

It’s been both an extraordinary and challenging year for journalism — to say the least. Read the 2018 State of the Media Report to learn more.

How to Succeed With Influencer Relations

Here’s how to create a successful influencer campaign and improve your influencer relations strategy.

Social Media Monitoring: A Critical Component for IR Teams

While knowing what others are saying about your company has always been important, it’s far more crucial to pay attention today, where a single tweet or post can sink a stock in an instant.

Video: How to Upload a PRWeb Release in the Cision Communications Cloud®

Software Pitching Kit

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

Make Killer Content: Write Like a Journalist in 15 Ways

We’ve compiled 15 of our best pieces of advice for writers. These tips position you to craft more compelling content and, ultimately, write like a journalist.

The Best Multimedia Content Guide For PR Success

Want journalists to read and write about your stories? In today’s constantly evolving news cycle, multimedia is the key ingredient to achieving valuable earned media.

How to Choose The Best Press Release Distribution Service

Let this be your guide to asking the right questions so that you can pick the best press release distribution and promotion provider that will work for your brand.

Comprehensive Guide to Video Creation 2018

Creating compelling videos and promoting them across multiple channels should be a part of every organizations’ communications plan. Here’s how to do it.

2017 Global Comms Report: Challenges and Trends

PRWeek, in partnership with Cision, conducted a global survey to better understand the challenges PR professionals are facing.

Earned Media Influential in Performance Marketing

Earned media is a priority of PR teams, and represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.

How to Drive Revenue Growth With Earned Media Measurement

The best communicators are using insight and new technology to show the value and impact earned media has on conversions, lead generation, revenue and more.

Instagram Best Practices For Business

Get all the tips and tricks for successfully creating an Instagram presence, and see why it’s so important for businesses to include Instagram in their plans.