80% of marketers are using data to drive their decisions. And in this data-driven, digital world, PR must also be digital. Our latest eBook, Measuring PR's Impact: the Framework for Digital PR, covers today's top digital strategies, metrics, and best-practices for showcasing the total impact of PR to your C-suite.

What should communicators focus on?

  • The right metrics - See the top digital PR metrics to report on, such as SEO impact, social & influencer amplification, web traffic results, and more
  • Growing PR by integrating with marketing - Integrate your PR strategy with social media, influencers, and digital marketing to increase PR's power and impact
  • Going beyond brand awareness - Create reports that showcase brand, digital, & bottom-line business impact of your initiatives by using the Communicator's Funnel

Measuring PR's Impact: the Framework for Digital PR gives insight on how to prove that earned media is a reliable, scalable channel that drives revenue alongside the rest of the marketing mix.