Metrics That Matter Toolkit


Measure the bottom line impact of your earned media

PR’s inability to focus on real measurement comes at a cost. While you can leverage coverage metrics like earned media clips and social shares, likes and followers, you need to start layering in other metrics that demonstrate specific actions a customer has taken.


  • Implementing True Measurement — An earned media management strategy based on both the quality of coverage, as well as how that coverage drives specific business outcomes

  • Three Steps to Avoiding Vanity Metrics in Public Relations — Learn how to pull back the curtain on vanity metrics for actionable results and next steps

  • The Communicator's Funnel —  The framework for measuring PR's impact on the bottom line




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