Metrics That Matter Toolkit

Measure the bottom line impact of your earned media

PR’s inability to focus on real measurement comes at a cost. While you can leverage coverage metrics like earned media clips and social shares, likes and followers, you need to start layering in other metrics that demonstrate specific actions a customer has taken.

Get the Toolkit to Access:

  • Implementing True Measurement — An earned media management strategy based on both the quality of coverage, as well as how that coverage drives specific business outcomes
  • Three Steps to Avoiding Vanity Metrics in Public Relations — Learn how to pull back the curtain on vanity metrics for actionable results and next steps
  • The Communicator's Funnel —  The framework for measuring PR's impact on the bottom line