Metrics That Matter Toolkit

Measure the bottom line impact of your earned media

PR’s inability to focus on real measurement comes at a cost. While you can leverage coverage metrics like earned media clips and social shares, likes and followers, you need to start layering in other metrics that demonstrate specific actions a customer has taken.

Get the Toolkit to Access:

Implementing True Measurement — An earned media management strategy based on both the quality of coverage, as well as how that coverage drives specific business outcomes
Three Steps to Avoiding Vanity Metrics in Public Relations — Learn how to pull back the curtain on vanity metrics for actionable results and next steps
The Communicator's Funnel — The framework for measuring PR's impact on the bottom line

First Name:

Last Name:

Email Id:

Job Title:

Country/Region:

Main Product of Interest:

Job Role:

Company:

City:

State:

YES, I would like a FREE demo. Please contact me.

By submitting your information, you agree that Cision may use your information to contact you with marketing communications (newsletters, webinar invitations, event invitations, product information and educational resources). For more information, please see our Privacy Notice.