Looking back at 10+ years of
State of the Media


Since 2010, Cision has surveyed thousands of journalists globally to capture their insights into yearly trends. Past trends have included the rise of social media, "fake news" and distrust in the media, two presidential elections, a global pandemic, and so much more. While we have seen unique trends throughout the years, there are several that have remained constant.

We compiled our findings from over the years into one white paper, highlighting the key trends we see year after year, insights from journalists, and best practices to inform your comms strategy.

The white paper covers:

  • Top media trends from 10 years of data collected from journalists
  • Best practices for creating pitches that generate coverage
  • How PR and comms pros can work better with the media


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