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Comms Best Practices


The Top 5 Posts on Cision in August

Here are the five most popular posts on Cision.com from August 2018.

The Press Release: Dead or Vital for Comms?

Think you know what modern journalists want? Take our fast four-question quiz to discover if you can identify the truths and myths about targeting and engaging key media professionals.

The Best Way For PR Pros To Avoid AI Disruption

If you’re dealing with a crisis, monitoring messages and responding quickly can make a huge difference. AI can help PR become more agile in many ways.

4 Lessons Marketers Can Learn From Nelson Mandela

Use these four Mandela quotes as mantras when you're confronted with a marketing or PR challenge.

Are you a Modern Communicator?

What does it mean to be a modern communicator? Take this short quiz and discover whether you're top of your class or stuck in the communications stone age!

How Well Do You Know Journalists Today?

Take three minutes and test your media savviness below while learning how to build stronger relationships with key journalists and influencers.

Should All Copywriting Be Like Hemingway?

Should all copywriting be like Hemingway, as popular advice tells us? Read this post to find out.

Want Better Crisis Management? Media Monitoring Can Help

Almost every brand has a time when its reputation is at stake. But with the right tools, you can preserve your image in the eyes of your customers.

Creating and Using Personas to Attract Agency Clients

The most effective type of marketing is highly personalized. So, let’s take a look at what personas are, and what they mean for your marketing efforts.

How to Build Real Brand Loyalty With Customers

To build brand loyalty, companies should take a step back from paid or programmatic marketing tactics to consider the strengths of earned media.

5 PR Tips for Handling PR Security Disasters in Your Organization

Experiencing a PR security disaster is inevitable. You can’t avoid it — and you need to read this to be prepared.

The Top 5 Posts on Cision in July

Check out the top 5 stories on Cision.com during the month of July 2018.

3 Little Known Skills Every PR Specialist Should Master

PR specialists need to have in-depth insider knowledge on many subjects, but these three skills stand out from the rest. Read on to learn what they are.

3 Memorable Digital Media Relations Campaigns to Learn From

Want to see some success on your next digital campaign? Check out these three memorable digital media relations campaigns you can lean from.

How to Master Livestream Q&A for Better Engagement

Adding live video into your marketing mix has proven to be a great way to reach customers on a more personable level. Learn how to master livestreaming.

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