Comms Best Practices

5 Reasons Why PR will be More Stressful in 2018

USA Today recently rated public relations among the top ten most stressful professions alongside military personnel and firefighters. Although PR professionals aren’t literally putting out fires, their job does involve taming flames in crisis situations by managing and maintaining brand reputation.

10 Tips to Activate Employees on Social Media

Employees are a largely untapped resource for social media amplification. This is a point of view perpetuated by many content […]

7 Types of Influencers That Impact Today’s Consumer

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.

How PR Pros are Facing the Facebook Newsfeed Changes Head-On

It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo a major change.

How Authentic Influencer Relationships Create Remarkable PR

n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.

How to Integrate Social Into Media Relations Campaigns

There are variables that companies can control to sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates with both them and their audiences.

The Power of the African-American Audience

Companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers.

How to Use Social Selling to Build a Positive Brand Message

Social selling is a special art that brings the community of social media to online brands to help build customer […]

Three Tips to Upgrade and Utilize Your Media List

Taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage.

Crush Influencer Marketing by Solving Pain Points

Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. Challenges crop up often, and sometimes, even the influencers with the greatest reach know they need advice from PR pros to pull them out of ruts.

#CisionChat: What Marketing Tactics Should We Leave in 2017?

What marketing tactics should we leave in 2017? See how people weighed in by reading this #CisionChat recap.

How to Grow Your Business With User Generated Content Marketing

New and innovative ideas are a must in your marketing strategy, but designing campaigns is a long and involved process. What if you could get your customers to create ads for you? User-generated content is based on this very concept.

Are Declining Attention Spans Killing Your Content Marketing Strategy?

Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the average human […]

How to Create a Content Strategy That Enhances Your Earned Media Efforts

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

What Editors and Writers Want From PR Pitches in 2018

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers.

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