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Comms Best Practices
Mar 7, 2018
USA Today recently rated public relations among the top ten most stressful professions alongside military personnel and firefighters. Although PR professionals aren’t literally putting out fires, their job does involve taming flames in crisis situations by managing and maintaining brand reputation.
Mar 5, 2018
Employees are a largely untapped resource for social media amplification. This is a point of view perpetuated by many content […]
Feb 26, 2018
If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy.
Feb 19, 2018
It may have caused some negative publicity for Facebook among newspapers, magazines and comms professionals, but Mark Zuckerberg’s message in early January made it clear that getting PR traction through the social media giant is about to undergo a major change.
Feb 14, 2018
n today’s rapidly evolving marketing world, it’s necessary to promote products in different ways beyond what worked in the past. That’s where influencers come in.
Feb 13, 2018
There are variables that companies can control to sway social influence to their benefit. It boils down to listening to who social influencers are and understanding what resonates with both them and their audiences.
Feb 12, 2018
Companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers.
Feb 6, 2018
Social selling is a special art that brings the community of social media to online brands to help build customer […]
Feb 5, 2018
Taking the extra time to build a comprehensive database of well-researched and targeted contacts will help you better develop relationships with media — which will ultimately lead to results in the form of earned coverage.
Jan 24, 2018
Building an online presence that fuels an influencer career isn’t easy. Successful influencers are in the business of relationship building and acting in ways that make followers genuinely trust them. Challenges crop up often, and sometimes, even the influencers with the greatest reach know they need advice from PR pros to pull them out of ruts.
Jan 23, 2018
What marketing tactics should we leave in 2017? See how people weighed in by reading this #CisionChat recap.
Jan 23, 2018
New and innovative ideas are a must in your marketing strategy, but designing campaigns is a long and involved process. What if you could get your customers to create ads for you? User-generated content is based on this very concept.
Jan 22, 2018
Human attention span is at its lowest ever (thanks to technology!). According to a study by Microsoft, the average human […]
Jan 18, 2018
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.
Jan 17, 2018
In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option. Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers.