Resources

PR's New Role As Strategic Advisor

Press Release Distribution: The “Who, What, When, Where” of the Wire

This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news distribution service.

Comms Lessons and Insights from Black Friday and Cyber Monday

Join Cision as we use our analytics tools and industry experts to explore what the media was discussing before Black Friday and Cyber Monday and how that changed post-holiday.

Creating an Adaptable Communications Strategy for 2021

Join us to reflect on learnings from this  past year, understand how brands are planning for 2021 and brush up on some best practices the new year.

Connecting Comms to the Bottom Line

Join industry experts for a discussion on how to connect PR's impact to the bottom line.

2020 Comms Report: New Reality, New Opportunity

Join Cision and PRWeek as we delve into the impact of COVID-19 and how the PR industry is responding and rising to new challenges.

2020 Comms Report

PRWeek and Cision's fourth annual Comms Report reveals the trends and challenges shaping the PR industry.

Bridging the Integration Gap

Join Cision’s Joe Rhoton and BlackBerry’s Karen Clyne as they explore ways to achieve this within the organization and provide insight on the resources needed to make it happen.

Grow Your PR Presence in 2021

Our toolkit gives you the resources you need to prepare for 2021, and amplify your coverage.

5 Problems communicators Help Brands Solve

SUCCESS STORY: Adobe Changes C-Suite Perception of Metrics & Proves ROI Through Efficiency

By revolutionizing its media monitoring and analysis framework, Adobe PR empowered the enterprise as forcefully as any other marketing channel.

SUCCESS STORY: Ford Motor Company's Launch of the Mustang Mach-E Put Earned Media in the Driver’s Seat

We examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.

Reputation As A Manageable Business Asset

Learn how to analyze your brand reputation and use that data to guide your brand's communications and overall business strategy.

High Performance Media

Fewer Journalists, Bigger Goals and Social Distance…OH MY!

In this webinar, we introduce Cision's newest database and relationship management solution: Cision Connect.

5 Steps to Earn Media Coverage During the Election

How a Nonprofit Shifted Its PR Strategy in 2020

Our eBook takes a closer look at how the St. Baldrick's Foundation was able to quickly and effectively shift their awareness and PR strategy this year.

2020 US Election Toolkit for PR and Comms Pros

Our 2020 US Election Toolkit combines resources to help you organize your PR strategy in the current election climate.

When PR Met Social: Integrating the Two Channels

Join Cision along Falcon and special guests, as we discuss the intersection between PR and Social media and how to effectively integrate the two channels.

A Decade's Worth of Insight Into Media Preferences

We compiled our State of the Media findings from over the years into one white paper, highlighting the key trends we see year after year.

Reinventing Your Media Strategy for the Virtual World

Join Cision’s MultiVu, along with USO and The HON Company, on October 1st at 2:00 pm ET to see how organizations leverage a VMT to get in front of the media for their brands campaign.

Shifting the Content Game

Join the CMO Council, along with Cision as we discuss bridging the gap between marketing and comms.

Bridging The Gap For Comms And Marketing

2020 Fashion Pitching Kit

Fashion is adapting just like any other industry and pitching needs to adapt right alongside it.