Resources

Guide to Writing a Great Press Release

This guide gives you tips and best practices for writing a great press release.

7 Steps for PR Professionals to Build Better Relationships with Journalists

This eBook covers tangible tips and tricks on what to do to develop and nurture lasting relationships with journalists

COVID-19 Pitching Kit

2020 State of the Media LIVE On-Demand Webinar

Listen to journalists from TechCrunch, Yahoo Finance, iHeartMedia, and the Toronto Star discuss the results from Cision's annual State of the Media Survey in this on-demand webinar.

Best practices for preparing your earnings release during Covid-19

The quarterly earnings release is a high-visibility opportunity to tell your company’s story. During this unprecedented time, investors have adjusted their focus. Missed projections are expected, and unlike most earnings periods investors are now shifting a focus to your commentary rather than your financial data.

Earned Media Rising Exchange: A Conversation with Forbes CEO Mike Federle

Cision and PRWeek present a one-on-one conversation with Forbes CEO Mike Federle on various subjects of great relevance to the comms profession.

Cision’s Global State of the Media Report

We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.

Part 5: Best Practices for Brand Communications in Times of Uncertainty

How Close Are Marketers to Solving Attribution

In this on-demand webinar with the CMO Council, Cision and industry experts explore the truth about attribution and what you can realistically expect from your earned media.

Webinar Series: Best Practices for Brand Communications in Times of Uncertainty

Dive into Cision's COVID-19 best practices webinar series and learn how to navigate the media during times of crisis. Each part features a different topic and panel of experts to ensure you're completely prepared.

Part 4: Best Practices for Brand Communications in Times of Uncertainty

Part 3: Best Practices for Brand Communications in Times of Uncertainty

Part 3 of our series features the Cision Insights team who share key learnings from the COVID-19 media analysis reports they authored.

How to Ensure Your COVID-19 Press Release Gets Published

This one-page guide features real examples of approved press releases (and fictional examples of refused ones) to help craft your own releases. Cision want to support your communication efforts during these times of uncertainty.

2020 Automotive Pitching Kit

Cision’s Automotive Pitching Kit is here to help you better reach the most influential journalists, bloggers and social influencers in the automotive industry.

Part 2: Best Practices for Brand Communications in Times of Uncertainty

Listen to part 2 of our series, Best Practices for Brand Communications in Times of Uncertainty. A new panel of experts were on the call to discuss the importance of empathy during this time and to answer your questions on crisis communications.

Social Listening for PR and Comms Pros

More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR. 

Best Practices for Brand Communications in Times of Uncertainty

Listen to this on-demand webinar with a panel of experts from across different industries to hear best practices and tips for crisis communications, and specifically COVID-19. Be sure to bring your burning questions, as we'll dedicate time for live Q&A.

Best Practices for Brand Communications in Times of Uncertainty

Due to the rapidly shifting news cycle and growing concerns about COVID-19, we at Cision want to support your communication efforts during these times of uncertainty.

The (Ugly) Truth Behind PR’s Go-To Numbers

Crisis Communications Toolkit

Are you prepared for when a crisis strikes? Use this toolkit to create a foolproof crisis communications strategy.

Crisis Comms Checklist

A crisis can happen fast, and you need to be ready when it does. This 10-step checklist is designed to guide you through a crisis as it happens.

Preparation Prevents Panic: Managing a Crisis BEFORE It Hits

Join PRWeek and Cision for a webcast featuring guest speaker Jennifer Donahoe, PR and social media lead at Planit Advertising.

10 Media Pitching Tips

Podcasts for PR