Earnings Checklist: Best Practices for Preparing Your Earnings Release
Quarterly earnings release is a high-visibility opportunity to tell your company’s story, and it’s sure to garner attention from investors and media alike.
Alternate Uses for Press Releases
You don't have to reinvent the press release, but you can have some fun with it.
12 Dos and Don'ts for Optimizing Your Content
Learn the major do's and don't for optimizing your content to maintain relevance and readership.
What's Next for Comms? 2020 PR Trends
What does the new year - and the new decade - hold for PR? Here are a few trends we see becoming more important as we move into 2020.
Kringle Industries: A Holly Jolly Case Study
See how Santa's comms team kicked off an integrated marketing campaign blitz(en) to save their brand – and Christmas.
Videos: Top 3 Webinines of 2019 - Crises, Social, and PR Analytics
In this special roundup, Jay Baer, founder of Convince & Convert, shares the top 3 webinines of 2019 on crises, social, and PR analytics.
7 Steps to Survive a Social Media Crisis
In this quick video, learn how to survive a social media crisis with 7 easy steps.
2019 Global Comms Report: The Path to Progress
This webinar dives into the key findings of the 2019 Global Comms Report, including year-over-year comparisons and how to apply these new trends to your strategy.
Choose Your Own PR Adventure
Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up.
2019 Tech Pitching Kit
Be sure your pitches end in placements by listening to the tips these tech experts have for you.
PR Use Cases in Healthcare Toolkit
Use our toolkit to improve your 2020 PR strategy. Inside you'll find how leading organizations are building a trusted brand.
Grow Your PR Presence For 2020
Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.
Guide to the Ultimate Press Release
This guide walks through how to create and share a successful press release.
Learning to Swim in a Sea of Data: PR and Comms Measurement
Stop drowning! Watch this on-demand webinar to learn how to swim through a sea of data.
2020 Editorial Calendar
With so many moving pieces in your content and social media marketing strategy, it can be challenging to stay coordinated.
9 New Metrics Trackable by Advanced PR Pros
No more approximations. The new PR pro has the same, precise metrics used by digital marketers, SEOs, and email marketers.
2019 Global Comms Report
Cision and PRWeek surveyed more than 500 senior-level communications and marketing professionals in seven countries to learn about the latest challenges and trends in communications. Here are the results.
2019 Burton-Taylor Cision Communications Cloud Analysis
This Burton-Taylor Media Intelligence Buyer’s Guide provides an independent analysis of Cision Communications Cloud, in order to help potential users to make better buying decisions.
The Communicator's Funnel
Learn how to prove PR's contribution to the bottom line with the Communicator's Funnel.
Social Media for PR Toolkit
Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.
Pitch Perfect: Data-Driven Pitching for a Digital PR World
Use data to build better pitches and maximize the impact of your earned media.
Making the Case for a Bigger PR Budget
In this recorded webinar, learn how to prove the value of PR to the C-suite and secure a bigger budget for 2020.
Client/Agency Models: Structuring Comms for Success
Learn more about what best practices are being utilized on both the agency and brand sides of the industry to make your PR campaigns more successful.
A B2B Guide to Earned Media Measurement
A guide to B2B earned media measurement: Understanding Chameleon’s unique approach to communications strategy
What Is Earned Media Management?
Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
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