Resources

The (Ugly) Truth Behind PR's Go-To Numbers

Crisis Communications Toolkit

Are you prepared for when a crisis strikes? Use this toolkit to create a foolproof crisis communications strategy.

Crisis Comms Checklist

A crisis can happen fast, and you need to be ready when it does. This 10-step checklist is designed to guide you through a crisis as it happens.

Preparation Prevents Panic: Managing a Crisis BEFORE It Hits

Join PRWeek and Cision for a webcast featuring guest speaker Jennifer Donahoe, PR and social media lead at Planit Advertising.

10 Media Pitching Tips

Podcasts for PR

Pitch to Win Toolkit

We’ve put together this toolkit to help PR and communications professionals get their stories told and maximize their story's impact after the pitch

7 Ways PR Pros Should Be Using Social Media

Digital Marketing for PR Toolkit

Our latest toolkit offers resources for both digital marketing and PR teams to leverage each other’s strengths to increase results (and revenue).

Reinventing the Press Release for a New Decade

The press releases of the digital age aren’t limited to the cookie-cutter media alerts of the past. Changes in distribution and audience mean that it’s time to let go of preconceived notions about what a press release should look like or what it must accomplish. It’s a new decade.

The Best Multimedia Content Guide for PR Success

The rise of multimedia in PR is coinciding with a massive shift in how visual and audio experiences are changing the way we consume information. Learn best practices in incorporating it into your work.

An Influence Framework for PR

Influence is many things and it’s important to understand all aspects of it in order to tap into it most effectively.

PR and SEO: A Beginner's Guide

More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR. 

Top PR and Comms Trends to Watch in 2020

Alternate Uses for Press Releases

You don't have to reinvent the press release, but you can have some fun with it.

Earnings Checklist: Best Practices for Preparing Your Earnings Release

Quarterly earnings release is a high-visibility opportunity to tell your company’s story, and it’s sure to garner attention from investors and media alike.

12 Dos and Don'ts for Optimizing Your Content

Learn the major do's and don't for optimizing your content to maintain relevance and readership.

What's Next for Comms? 2020 PR Trends

What does the new year - and the new decade - hold for PR? Here are a few trends we see becoming more important as we move into 2020.

Kringle Industries: A Holly Jolly Case Study

See how Santa's comms team kicked off an integrated marketing campaign blitz(en) to save their brand – and Christmas.

Videos: Top 3 Webinines of 2019 - Crises, Social, and PR Analytics

In this special roundup, Jay Baer, founder of Convince & Convert, shares the top 3 webinines of 2019 on crises, social, and PR analytics.

7 Steps to Survive a Social Media Crisis

In this quick video, learn how to survive a social media crisis with 7 easy steps.

2019 Global Comms Report: The Path to Progress

This webinar dives into the key findings of the 2019 Global Comms Report, including year-over-year comparisons and how to apply these new trends to your strategy.

Choose Your Own PR Adventure

Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up.

2019 Tech Pitching Kit

Be sure your pitches end in placements by listening to the tips these tech experts have for you.