Resources

Reputation As A Manageable Business Asset

Learn how to analyze your brand reputation and use that data to guide your brand's communications and overall business strategy.

High Performance Media

Fewer Journalists, Bigger Goals and Social Distance…OH MY!

In this webinar, we introduce Cision's newest database and relationship management solution: Cision Connect.

5 Steps to Earn Media Coverage During the Election

How a Nonprofit Shifted Its PR Strategy in 2020

Our eBook takes a closer look at how the St. Baldrick's Foundation was able to quickly and effectively shift their awareness and PR strategy this year.

2020 US Election Toolkit for PR and Comms Pros

Our 2020 US Election Toolkit combines resources to help you organize your PR strategy in the current election climate.

When PR Met Social: Integrating the Two Channels

Join Cision along Falcon and special guests, as we discuss the intersection between PR and Social media and how to effectively integrate the two channels.

A Decade's Worth of Insight Into Media Preferences

We compiled our State of the Media findings from over the years into one white paper, highlighting the key trends we see year after year.

Reinventing Your Media Strategy for the Virtual World

Join Cision’s MultiVu, along with USO and The HON Company, on October 1st at 2:00 pm ET to see how organizations leverage a VMT to get in front of the media for their brands campaign.

Shifting the Content Game

Join the CMO Council, along with Cision as we discuss bridging the gap between marketing and comms.

Bridging The Gap For Comms And Marketing

2020 Fashion Pitching Kit

Fashion is adapting just like any other industry and pitching needs to adapt right alongside it.

Press Release Distribution: The “Who, What, When, Where” of the Wire

This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news distribution service.

The 2020 Influencer Marketing Tip Sheet

Use this tip sheet to organize and plan your influencer marketing strategy.

PR Measurement Toolkit

Turning Audience Analysis Into Actionable Results

In this white paper, learn how to use data from audience analysis to learn what resonates with your audience, tailor your pitches and get better results from your PR efforts.

The Audience Journey: Crafting Stories that Drive Actionable Results

Join Cision, along with Kroger Co., to discuss the importance of understanding the wants and needs of your customers and what you can learn from analyzing audience data.

Communicating Brand Action Toolkit

Client Spotlight: Dr. Ken Hansraj

We caught up with Ken Hansraj, orthopedic spinal surgeon, to discuss why he chose Cision.

2020 State of the Press Release

For our latest report, Cision analyzed 100,000 press releases to provide communicators with proven best practices.

State of the Press Release 2020

View the webinar on-demand as we dive into why the State of the Press Release is still very much alive and thriving.

A Data Forward Strategy Isn't As Hard As You Think

A data-forward PR strategy isn't as hard as you think. Download the tip sheet to get started!

Stay on Top of Your PR Strategy Toolkit

Get Cision's latest toolkit to amend your PR strategy and get back on track for the remainder of the year.

Demanding Change: How to Best Communicate Brand Action

In this recorded webinar, PR pros from Ben & Jerry's and Camino PR discuss how to effectively communicate brand action.