2019 Burton-Taylor Cision Communications Cloud Analysis
This Burton-Taylor Media Intelligence Buyer’s Guide provides an independent analysis of Cision Communications Cloud, in order to help potential users to make better buying decisions.
Learning to Swim in a Sea of Data: PR and Comms Measurement
Stop drowning! Join Cision to learn how to swim through a sea of data.
Communicator's Funnel
Learn how to prove PR's contribution to the bottom line with the Communicator's Funnel.
PR: The Next Scalable Marketing Channel
Social Media for PR Toolkit
Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.
Pitch Perfect: Data-Driven Pitching for a Digital PR World
Use data to build better pitches and maximize the impact of your earned media.
Making the Case for a Bigger PR Budget
In this recorded webinar, learn how to prove the value of PR to the C-suite and secure a bigger budget for 2020.
Client/Agency Models: Structuring Comms for Success
Learn more about what best practices are being utilized on both the agency and brand sides of the industry to make your PR campaigns more successful.
A B2B Guide to Earned Media Measurement
A guide to B2B earned media measurement: Understanding Chameleon’s unique approach to communications strategy
What Is Earned Media Management?
Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
2019 State of the Freedom of the Press
49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of the press in 2019.
How to Write a Press Release in Four Easy Steps
Learn the best ways to optimise your press releases and maximise coverage using this guide.
Metrics That Matter: Measuring Earned Media's Impact on the Bottom Line
In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.
2019 Fashion Pitching Kit
We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.
2019 Metrics That Matter Toolkit
2019 Crisis Prevention Kit
This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.
Integrating Earned Media Into Paid & Owned
5 Big Truths Social Data Can Uncover for PR Pros
In this special 9-minute webinar, marketing guru, Jay Baer, showcases 5 ways to leverage social data in your PR strategy.
Crisis Communications in the Age of Digital PR
The key to handling a PR crisis boils down to one thing...already having a strategy in place.
Client Spotlight: Russo Partners, LLC
Client Spotlight: Russo Partners, LLC
Alzheimer’s Research UK Raises its Profile and Positions Itself as a Key Voice in Dementia Research with Cision
Download Alzheimer's Research UK success story to learn how Cision helped them get a clear picture of where their communications stand and what they can act on, access a wide and accurate influencer database using Cision Communications Cloud, find a better way to manage campaign, and take a deep dive into analytics using Cision Insights.
2019 Holiday Gift Guide Pitching Kit
This holiday season develop a tailored targeting strategy for the influencers that can make a positive impact on your brand’s business. Secure placements on TV segments and retail blogs to help your brand increase consumer awareness, reach your target shoppers, and earn their trust.
Holiday Gift Guide Pitching Tips for PR Pros
Live webinar discusses who to pitch to, when to pitch, and why holiday gift guides are the most coveted real estate in media coverage.
Social Media and Influencer Marketing for PR eBook
Streamline your approach on social and with influencer marketing using this eBook as your guide.
2019 Media Database and Earned Media Toolkit
We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.
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