Pitch to Win Toolkit
We’ve put together this toolkit to help PR and communications professionals get their stories told and maximize their story's impact after the pitch
7 Ways PR Pros Should Be Using Social Media
Digital Marketing for PR Toolkit
Reinventing the Press Release for a New Decade
The press releases of the digital age aren’t limited to the cookie-cutter media alerts of the past. Changes in distribution and audience mean that it’s time to let go of preconceived notions about what a press release should look like or what it must accomplish. It’s a new decade.
The Best Multimedia Content Guide for PR Success
The rise of multimedia in PR is coinciding with a massive shift in how visual and audio experiences are changing the way we consume information. Learn best practices in incorporating it into your work.
An Influence Framework for PR
Influence is many things and it’s important to understand all aspects of it in order to tap into it most effectively.
PR and SEO: A Beginner's Guide
More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR.
Top PR and Comms Trends to Watch in 2020
Alternate Uses for Press Releases
You don't have to reinvent the press release, but you can have some fun with it.
Earnings Checklist: Best Practices for Preparing Your Earnings Release
Quarterly earnings release is a high-visibility opportunity to tell your company’s story, and it’s sure to garner attention from investors and media alike.
12 Dos and Don'ts for Optimizing Your Content
Learn the major do's and don't for optimizing your content to maintain relevance and readership.
What's Next for Comms? 2020 PR Trends
What does the new year - and the new decade - hold for PR? Here are a few trends we see becoming more important as we move into 2020.
Kringle Industries: A Holly Jolly Case Study
See how Santa's comms team kicked off an integrated marketing campaign blitz(en) to save their brand – and Christmas.
Videos: Top 3 Webinines of 2019 - Crises, Social, and PR Analytics
In this special roundup, Jay Baer, founder of Convince & Convert, shares the top 3 webinines of 2019 on crises, social, and PR analytics.
7 Steps to Survive a Social Media Crisis
In this quick video, learn how to survive a social media crisis with 7 easy steps.
2019 Global Comms Report: The Path to Progress
This webinar dives into the key findings of the 2019 Global Comms Report, including year-over-year comparisons and how to apply these new trends to your strategy.
Choose Your Own PR Adventure
Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up.
2019 Tech Pitching Kit
Be sure your pitches end in placements by listening to the tips these tech experts have for you.
PR Use Cases in Healthcare Toolkit
Use our toolkit to improve your 2020 PR strategy. Inside you'll find how leading organizations are building a trusted brand.
Grow Your PR Presence For 2020
Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.
Guide to the Ultimate Press Release
This guide walks through how to create and share a successful press release.
Learning to Swim in a Sea of Data: PR and Comms Measurement
Stop drowning! Watch this on-demand webinar to learn how to swim through a sea of data.
2020 Editorial Calendar
With so many moving pieces in your content and social media marketing strategy, it can be challenging to stay coordinated.
9 New Metrics Trackable by Advanced PR Pros
No more approximations. The new PR pro has the same, precise metrics used by digital marketers, SEOs, and email marketers.
2019 Global Comms Report
Cision and PRWeek surveyed more than 500 senior-level communications and marketing professionals in seven countries to learn about the latest challenges and trends in communications. Here are the results.
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