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Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of the press in 2019.
Learn the best ways to optimise your press releases and maximise coverage using this guide.
In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.
We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.
This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.
In this special 9-minute webinar, marketing guru, Jay Baer, showcases 5 ways to leverage social data in your PR strategy.
The key to handling a PR crisis boils down to one thing...already having a strategy in place.
Download Alzheimer's Research UK success story to learn how Cision helped them get a clear picture of where their communications stand and what they can act on, access a wide and accurate influencer database using Cision Communications Cloud, find a better way to manage campaign, and take a deep dive into analytics using Cision Insights.
This holiday season develop a tailored targeting strategy for the influencers that can make a positive impact on your brand’s business. Secure placements on TV segments and retail blogs to help your brand increase consumer awareness, reach your target shoppers, and earn their trust.
Streamline your approach on social and with influencer marketing using this eBook as your guide.
We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.
How can you ensure your pitches resonate with journalists and influencers? In our toolkit, get the tips and information you need for making a more impactful pitch to get your story told.
Download Rocket Media Communications success story to learn how Cision helped them reach over 6,100 release views and increase their event's visibility.
Cision Comms Cloud™ positions St. Baldrick's Foundation to promote and host thousands of localized events throughout the U.S.
Media Pitching Manual for PR and Comms Professionals
Based on data collected in Cision’s 2019 State of the Media Report, we’ve put together this guide to help PR and communications professionals create better, more successful pitches.
PR pros get their stories told and journalists get fewer irrelevant pitches to wade through— it’s a win for everyone.
Our 2019 Travel Pitching Kit has all the intel you need to connect with the right storytellers and position your content to get coverage. Learn about the top trends in travel and tourism, and discover how to connect and work better with the travel industry’s leading bloggers and influencers.
Download Design Hotels success story to learn how Cision helped improve its pitching and targeting of the right influencers, accelerate campaign planning and analysis and design a one-stop newsroom that's perfect for multimedia.
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