A B2B Guide to Earned Media Measurement
Oct 07, 2019

A B2B Guide to Earned Media Measurement

A guide to B2B earned media measurement: Understanding Chameleon’s unique approach to communications strategy

TD Bank Group in Canada Partners with Cision to Create a More Dynamic Newsroom
Apr 17, 2018

TD Bank Group in Canada Partners with Cision to Create a More Dynamic Newsroom

Anyone who visits the “TD Newsroom”, TD Bank Group's new dynamic news outlet site will immediately recognize a brand that’s thinking differently about the information needs of its audience. Of course, a launch like this involves a lot of moving parts -- and for one of the key parts, TD relies on Cision.

SEMI returns to Cision for Quality, Efficiency of Cision Communications Cloud®
Apr 16, 2018

SEMI returns to Cision for Quality, Efficiency of Cision Communications Cloud®

How to Target Influencers With Cision Comms Cloud™
Mar 29, 2018

How to Target Influencers With Cision Comms Cloud™

Learn how to target the right influencers with the Cision Communications Cloud®, it’s never been easier to reach the right audience. Watch the video.

Chicken Farmers of Canada to Innovate Media Relations with Cision
Mar 22, 2018

Chicken Farmers of Canada to Innovate Media Relations with Cision

Looking to adopt a more targeted, individualized communications approach, the Chicken Farmers of Canada upgraded to the Cision Comms Cloud, enabling them to combine their database, distribution and media monitoring requirements into the same platform.

How Cision Helped One Agency Deliver Results At Each Step Of The Customer Journey
Feb 28, 2018

How Cision Helped One Agency Deliver Results At Each Step Of The Customer Journey

Bayer And The Big Ten Take The Alka Rocket Challenge To New Heights Of Awareness With Cision
Feb 12, 2018

Bayer And The Big Ten Take The Alka Rocket Challenge To New Heights Of Awareness With Cision

To take the PR impact of its longstanding investment in STEM skills to a new stratosphere -- Bayer determined MultiVu, a Cision company, along with Cision Distribution by PR Newswire’s services was the perfect launchpad.

Nature Conservancy of Canada Exceeds Its Earned Media Goals Through Cision Distribution, Monitoring And Analysis Services
Jan 10, 2018

Nature Conservancy of Canada Exceeds Its Earned Media Goals Through Cision Distribution, Monitoring And Analysis Services

From helping to protect the country’s most endangered species to ensuring forests remain intact to be enjoyed for generations to come, the Nature Conservancy of Canada (NCC) has countless stories that deserve to be told. And to make sure those stories find the right audience, the organization has come to depend on Cision.

Visit Bentonville Pitches Targeted Media Opportunities in Cycling, Music And More
Jan 04, 2018

Visit Bentonville Pitches Targeted Media Opportunities in Cycling, Music And More

For years, Visit Bentonville has been using Cision Comms Cloud, a platform that provides data-driven recommendations of key media outlets, influencers, and management of PR campaigns across a wide range of channels.

New Orleans Tourism Marketing Corporation Shares Unique Tricentennial Storytelling Opportunities with Cision Communications Cloud®
Jan 04, 2018

New Orleans Tourism Marketing Corporation Shares Unique Tricentennial Storytelling Opportunities with Cision Communications Cloud®

The 300th anniversary of New Orleans is a natural opportunity for residents and visitors to look back, but New Orleans Tourism Marketing Corporation decided the city’s Tricentennial was also a great opportunity to use some very forward-looking technology to bring out some of the best stories. To make sure the whole world heard the call to tell those stories, Cision provided the perfect platform for the job.

25th Hour Communications Brings Excellence In Earned Media To Community Colleges With Cision Communications Cloud®
Jan 04, 2018

25th Hour Communications Brings Excellence In Earned Media To Community Colleges With Cision Communications Cloud®

UMass Memorial Health Care Gets More Attention for Good News Stories With Help From Cision Communications Cloud™
Oct 13, 2017

UMass Memorial Health Care Gets More Attention for Good News Stories With Help From Cision Communications Cloud™

Learn how UMass Memorial Health Care quickly surpassed its earned media targets with help from the Cision Communications Cloud™.

A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival
Oct 12, 2017

A Giant Rubber Duck Story That Went Viral: How Harmony Marketing Used Cision To Manage Coverage of The Redpath Waterfront Festival

Some stories are pretty hard to ignore -- especially when they’re about a giant inflatable duck that becomes a lightning rod for both fascination and criticism from a wide range of observers. As Harmony Marketing discovered, though, there are ways to turn even controversial issues into good news stories, particularly when you have the reach and reporting capabilities provided by Cision.

Capitalizing on Current Events with Creative Distribution
Oct 06, 2017

Capitalizing on Current Events with Creative Distribution

Capitalizing on the volume of conversation around the U.S. Presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna's run for the presidency, using Cision's campaign microsite service.

Smith Publicity Bookmarks Its PR Success with the Cision Communications Cloud™
Sep 27, 2017

Smith Publicity Bookmarks Its PR Success with the Cision Communications Cloud™

To keep up its proven success and stay ahead with its global client base, the firm turned to the Cision Communications Cloud™ to streamline its media relations efforts without sacrificing quality service.

Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision
Sep 22, 2017

Grant’s Whisky Draws Attention To ‘The Greatest Job Interview In the World’ Through Cision

William Grant & Sons worked with MultiVu, a content creation, distribution and media strategy division within Cision to create a multi-channel news release (MNR) that brought together key assets around 'The Greatest Job Interview in the World' campaign.

Willow Marketing Scales Its PR Capabilities with Cision Communications Cloud™
Sep 19, 2017

Willow Marketing Scales Its PR Capabilities with Cision Communications Cloud™

Willow Marketing uses Cision Comms Cloud, a platform that includes analytics, a management calendar, influencer recommendations and more.

Port of San Diego Navigates Media Trends And Opportunities With Cision
Sep 18, 2017

Port of San Diego Navigates Media Trends And Opportunities With Cision

By using Cison Comms Cloud’s extensive search criteria and filters and other capabilities, for instance, the Port of San Diego communications team was able to develop a two-page media dashboard geared towards a C-suite audience.

Clever Tweaks to a Press Release Strategy Helps Charity Reach Fundraising Goals
Sep 08, 2017

Clever Tweaks to a Press Release Strategy Helps Charity Reach Fundraising Goals

To help meet its fundraising and media relations goals, The Gentle Barn chose to use Cision’s national and California-wide press release distribution services (powered by PR Newswire)

LG Highlights Longstanding Passion for Design & Innovation through Multi-channel News Release Distribution
Sep 01, 2017

LG Highlights Longstanding Passion for Design & Innovation through Multi-channel News Release Distribution

Using eye-catching visuals from the art exhibition, Cision created an engaging multi-channel news release to help LG commemorate its campaign with world-renowned designer Tokujin Yoshioka.

The Museum of London Increases Engagement Using Media Intelligence and Insights
Aug 17, 2017

The Museum of London Increases Engagement Using Media Intelligence and Insights

The museum partnered with Cision to develop a measurement framework that could align communications activities to these objectives.