Blogging Statistics

  • 53 percent of marketers say blogging is their top content marketing priority. (HubSpot, May 2017)
  • Bloggers who report “strong results” conduct influencer outreach and paid promotion. (Orbit Media, 2017)
  • The majority of content marketing has limited impact with 75 percent of blog posts getting fewer than 10 social shares and zero links from other domains (Buzzsumo and Moz, 2015)
  • 57.6 percent of bloggers include more than one image in their blog posts. (Orbit Media, 2017)
  • Content with an image once every 75-100 words receive double the shares than articles with fewer images (Buzzsumo, 2015)


Content Marketing Strategy

  • 78 percent of effective content marketers use press release services in their content marketing strategy (Content Marketing Institute & PR Newswire)
  • 70 percent of marketers lack a consistent or integrated content strategy (Altimeter)
  • The most successful B2B marketers spend 40 percent of their total marketing budget on content marketing. The average of all respondents is 26 percent. (Content Marketing Institute, 2017)
  • The most successful B2C marketers spend 26 percent of their total marketing budget on content marketing. The average of all respondents is 22 percent. (Content Marketing Institute, 2017)
  • The top tools marketers are planning to deploy in 2017 include account-based marketing, multichannel lead nurturing, and content syndication. (Demand Gen Report, 2017)
  • 87 percent of buyers give more credence when content is shared by an industry influencer.(Demand Gen Report, 2017)
  • The average cost per lead is just under $200 (HubSpot, 2017)
  • Content marketing revenue will exceed $300 billion by 2019 (Statista, 2018)

Content Marketing Challenges

  • 63 percent of marketers say their top challenge is generating traffic and leads (HubSpot, May 2017)
  • 89 percent of marketers ranked improving the ability to measure and analyze marketing impact as a top priority. (Demand Gen Report, 2017)
  • 65.8 percent of marketers say being able to produce engaging, well-designed visual content consistently is their biggest struggle. (Venngage, 2017)

Content Creation

  • 84 percent of people expect brands to provide content that entertains, tells stories, provides solutions, and creates experiences and events. (Meaningful Brands, 2017)
  • The social sharing of content is down 50 percent since 2015 (BuzzSumo, March 2018)
  • 70 percent of internet users want to learn about products through content versus traditional advertisements. (MDG Advertising)
  • 67.2 percent of marketers rate infographics, charts and data visualization as the most engaging type of visual content (Venngage, 2017)

Search Engine Optimization (SEO)

  • In 2017, 48 percent of 1,200 global digital marketers say on-page SEO is still considered to be the most effective SEO tactic (Advanced Web Ranking, SEO stats report 2017)
  • 65 percent of marketers agree that link building is the most difficult tactic to perform (Advanced Web Ranking, SEO stats report 2017)
  • Media and publishing have the highest average Moz domain authority of 86 (Track Maven, 2017)
  • 50 percent of page-1 Google results are now HTTPS (Moz, 2017)
  • 64.5 percent of online searches are 4 words or longer. (Ahrefs, March 2017)
  • 75 percent of people who find local, helpful information in search results are more likely to visit the physical stores. (Google 2017)
  • SEO leads have a 14.6 percent close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate (Search Engine Journal)

The top three factors that contributed to B2C marketers’ increased success in 2017: (Content Marketing Institute, 2017)

  • 75 percent Strategy (development or adjustment)
  • 72 percent Content Creation (higher quality, more efficient)
  • 53 percent Content Distribution (better targeting, identification of what works)

The top five traits of the most successful B2C marketers in 2017: (Content Marketing Institute, 2017)

  • 93 percent Organization is extremely/very committed to content marketing
  • 87 percent Always/frequently prioritizes delivering content quality over content quantity
  • 84 percent Always/frequently focuses on creating content for their audience versus brand
  • 82 percent Always/frequently delivers content consistently
  • 82 percent Agrees that organization has realistic expectations about what content marketing can achieve

The top three factors that contributed to B2B marketers’ increased success in 2017: (Content Marketing Institute, 2017)

  • 78 percent Content Creation (higher quality, more efficient)
  • 72 percent Strategy (development or adjustment)
  • 50 percent Content Distribution (better targeting, identification of what works)

The top five traits of the most successful B2B marketers in 2017: (Content Marketing Institute, 2017)

  • 92 percent Agrees that organization is focused on building audiences
  • 89 percent Organization is extremely/very committed to content marketing
  • 88 percent Agrees that organization values creativity and craft in content creation and production
  • 86 percent Agrees that organization is realistic about what content marketing can achieve
  • Agrees that leadership team gives ample time to produce content marketing results