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Learn how to prove PR's contribution to the bottom line with the Communicator's Funnel.
Our Social Media for PR toolkit has the resources you need to leverage social media for research, target new audiences and identify the right influencers for your brand.
Use data to build better pitches and maximize the impact of your earned media.
A guide to B2B earned media measurement: Understanding Chameleon’s unique approach to communications strategy
Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.
49% of journalists believe the freedom of the press has deteriorated in their home countries. How can you make sure you’re supporting journalists in a time when media is frequently under attack? Learn more about how journalists perceive freedom of the press in 2019.
Learn the best ways to optimise your press releases and maximise coverage using this guide.
We spoke to journalists and influencers across the style spectrum —from more traditional industry print magazines to on-camera hosts and digital influencers— to get the best tips on how to pitch them for Fashion Week and more.
This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.
The key to handling a PR crisis boils down to one thing...already having a strategy in place.
This holiday season develop a tailored targeting strategy for the influencers that can make a positive impact on your brand’s business. Secure placements on TV segments and retail blogs to help your brand increase consumer awareness, reach your target shoppers, and earn their trust.
Streamline your approach on social and with influencer marketing using this eBook as your guide.
We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.
How can you ensure your pitches resonate with journalists and influencers? In our toolkit, get the tips and information you need for making a more impactful pitch to get your story told.
Media Pitching Manual for PR and Comms Professionals
Based on data collected in Cision’s 2019 State of the Media Report, we’ve put together this guide to help PR and communications professionals create better, more successful pitches.
PR pros get their stories told and journalists get fewer irrelevant pitches to wade through— it’s a win for everyone.
Our 2019 Travel Pitching Kit has all the intel you need to connect with the right storytellers and position your content to get coverage. Learn about the top trends in travel and tourism, and discover how to connect and work better with the travel industry’s leading bloggers and influencers.
We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.
In this data-driven, digital world, PR must also be digital. Our latest eBook, Measuring PR's Impact: the Framework for Digital PR, covers today's top digital strategies, metrics, and best-practices for showcasing the total impact of PR to your C-suite.
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