2020 State of the Press Release
Jul 30, 2020

2020 State of the Press Release

For our latest report, Cision analyzed 100,000 press releases to provide communicators with proven best practices.

Software Pitching Kit
Mar 09, 2018

Software Pitching Kit

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

Make Killer Content: Write Like a Journalist in 15 Ways
Feb 07, 2018

Make Killer Content: Write Like a Journalist in 15 Ways

We’ve compiled 15 of our best pieces of advice for writers. These tips position you to craft more compelling content and, ultimately, write like a journalist.

The Best Multimedia Content Guide For PR Success
Feb 02, 2018

The Best Multimedia Content Guide For PR Success

Want journalists to read and write about your stories? In today’s constantly evolving news cycle, multimedia is the key ingredient to achieving valuable earned media.

How to Choose The Best Press Release Distribution Service
Jan 31, 2018

How to Choose The Best Press Release Distribution Service

Let this be your guide to asking the right questions so that you can pick the best press release distribution and promotion provider that will work for your brand.

Comprehensive Guide to Video Creation 2018
Dec 06, 2017

Comprehensive Guide to Video Creation 2018

Creating compelling videos and promoting them across multiple channels should be a part of every organizations’ communications plan. Here’s how to do it.

2017 Global Comms Report: Challenges and Trends
Nov 10, 2017

2017 Global Comms Report: Challenges and Trends

PRWeek, in partnership with Cision, conducted a global survey to better understand the challenges PR professionals are facing.

Earned Media Influential in Performance Marketing
Oct 31, 2017

Earned Media Influential in Performance Marketing

Earned media is a priority of PR teams, and represents an integrated strategy approach that builds brand awareness, drives pipeline and increases revenue.

How to Drive Revenue Growth With Earned Media Measurement
Oct 06, 2017

How to Drive Revenue Growth With Earned Media Measurement

The best communicators are using insight and new technology to show the value and impact earned media has on conversions, lead generation, revenue and more.

Instagram Best Practices For Business
Aug 30, 2017

Instagram Best Practices For Business

Get all the tips and tricks for successfully creating an Instagram presence, and see why it’s so important for businesses to include Instagram in their plans.

Online Discoverability Survival Kit For Small Businesses
Aug 08, 2017

Online Discoverability Survival Kit For Small Businesses

The key to great online discoverability is to deliver your stories to your brand’s target audience. Focusing on these proven and effective tactics ensures your brand is easily found online.

Listen E-Book
May 15, 2017

Listen E-Book

Social media correspondents will increase interest and create nontraditional content that grows ongoing engagement, leads and sales.

How Technology Is Revolutionizing Earned Media
Apr 10, 2017

How Technology Is Revolutionizing Earned Media

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

2017 Travel Pitching Kit
Apr 10, 2017

2017 Travel Pitching Kit

Cision’s 2017 Travel Pitching Kit shares insights from travel influencers to help you get your story to featured travel and tourism publications and blogs.

Targeted Outreach: Turn Influencers Into Brand Advocates
Jan 26, 2017

Targeted Outreach: Turn Influencers Into Brand Advocates

Cision’s new white paper shows you how to focus your outreach on the influencers that matter most and build strong relationships that advance your brand.

Listening: Turn Real-time Media Channel Insights into Communications Action Plans
Nov 28, 2016

Listening: Turn Real-time Media Channel Insights into Communications Action Plans

Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts.

Major League Insights Into Baseball’s Social Media Fans
Nov 01, 2016

Major League Insights Into Baseball’s Social Media Fans

Transform your social mapping strategy with Cision’s new white paper, inspired by seven MLB teams.

Master the Mix: Amplify Your Campaign Results With Earned Media
Oct 21, 2016

Master the Mix: Amplify Your Campaign Results With Earned Media

Learn how you can drive higher impact from your campaigns by reading, "Master the Mix: Amplify Your Campaign Results with Earned Media."

Top 100 2016 Election Journalists, Editors and Influencers
Oct 11, 2016

Top 100 2016 Election Journalists, Editors and Influencers

In “Top 100 2016 Election Journalists, Editors and Influencers,” you’ll learn about the journalists covering the 2016 election and gain valuable insights from decades of media research.

The Earned Media Opportunity: Actionable Insights from Marketing Leaders
Jun 15, 2016

The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Cision commissioned the study to discover how leading marketers leverage earned media as part of their marketing mix.

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Apr 27, 2016

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.