Cision’s Global State of the Media Report
Apr 21, 2020

Cision’s Global State of the Media Report

We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.

The Earned Media Opportunity: Actionable Insights from Marketing Leaders
Jun 15, 2016

The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Cision commissioned the study to discover how leading marketers leverage earned media as part of their marketing mix.

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Apr 27, 2016

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.

How to Use Influencers to Expand Reach & Impact
Nov 03, 2015

How to Use Influencers to Expand Reach & Impact

Expand reach and boost your bottom line with influencer marketing. Whether you’re just starting out or refining an existing strategy.

How to Measure PR in a Multi-Touch Attribution Model
May 28, 2015

How to Measure PR in a Multi-Touch Attribution Model

Data-driven PR isn’t a nicety. It’s imperative! PR measurement leads to more strategic insights, improved outcomes and increased visibility with stakeholders.

The Insider’s Social Media Guide
May 02, 2015

The Insider’s Social Media Guide

Learn the 5 simple rules to social media success in business and identify what you need in a social media marketing suite to reach social media goals.

Best Practices for Social Media Customer Service
May 02, 2015

Best Practices for Social Media Customer Service

Consumers are changing the ways they reach out to a brand, so businesses need to be ready to address them. Learn how social media affects customer service.

PR Starter Kit
Feb 16, 2015

PR Starter Kit

It’s always the right time to strengthen your core skill set. Get started by viewing Cision’s PR Starter Kit now!

Social Media Marketing & PR Cheat Sheets
Nov 24, 2014

Social Media Marketing & PR Cheat Sheets

Every day a new piece of content emerges with best practices for Facebook, Twitter and the rest. But which tactics are most effective? Get your social media cheat sheets!