2020 State of the Press Release
Jul 30, 2020

2020 State of the Press Release

For our latest report, Cision analyzed 100,000 press releases to provide communicators with proven best practices.

Listen E-Book
May 15, 2017

Listen E-Book

Social media correspondents will increase interest and create nontraditional content that grows ongoing engagement, leads and sales.

How Technology Is Revolutionizing Earned Media
Apr 10, 2017

How Technology Is Revolutionizing Earned Media

Discover how to bring more value to your clients and work by leveraging advances in technology and cloud-based comms software.

2017 Travel Pitching Kit
Apr 10, 2017

2017 Travel Pitching Kit

Cision’s 2017 Travel Pitching Kit shares insights from travel influencers to help you get your story to featured travel and tourism publications and blogs.

Targeted Outreach: Turn Influencers Into Brand Advocates
Jan 26, 2017

Targeted Outreach: Turn Influencers Into Brand Advocates

Cision’s new white paper shows you how to focus your outreach on the influencers that matter most and build strong relationships that advance your brand.

Listening: Turn Real-time Media Channel Insights into Communications Action Plans
Nov 28, 2016

Listening: Turn Real-time Media Channel Insights into Communications Action Plans

Listening is the first step in a process that drives communication success. Listening is an integral stage in your content creation and media engagement efforts.

Major League Insights Into Baseball’s Social Media Fans
Nov 01, 2016

Major League Insights Into Baseball’s Social Media Fans

Transform your social mapping strategy with Cision’s new white paper, inspired by seven MLB teams.

Master the Mix: Amplify Your Campaign Results With Earned Media
Oct 21, 2016

Master the Mix: Amplify Your Campaign Results With Earned Media

Learn how you can drive higher impact from your campaigns by reading, "Master the Mix: Amplify Your Campaign Results with Earned Media."

Top 100 2016 Election Journalists, Editors and Influencers
Oct 11, 2016

Top 100 2016 Election Journalists, Editors and Influencers

In “Top 100 2016 Election Journalists, Editors and Influencers,” you’ll learn about the journalists covering the 2016 election and gain valuable insights from decades of media research.

The Earned Media Opportunity: Actionable Insights from Marketing Leaders
Jun 15, 2016

The Earned Media Opportunity: Actionable Insights from Marketing Leaders

Cision commissioned the study to discover how leading marketers leverage earned media as part of their marketing mix.

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution
Apr 27, 2016

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.

How to Use Influencers to Expand Reach & Impact
Nov 03, 2015

How to Use Influencers to Expand Reach & Impact

Expand reach and boost your bottom line with influencer marketing. Whether you’re just starting out or refining an existing strategy.

How to Measure PR in a Multi-Touch Attribution Model
May 28, 2015

How to Measure PR in a Multi-Touch Attribution Model

Data-driven PR isn’t a nicety. It’s imperative! PR measurement leads to more strategic insights, improved outcomes and increased visibility with stakeholders.

The Insider’s Social Media Guide
May 02, 2015

The Insider’s Social Media Guide

Learn the 5 simple rules to social media success in business and identify what you need in a social media marketing suite to reach social media goals.

Best Practices for Social Media Customer Service
May 02, 2015

Best Practices for Social Media Customer Service

Consumers are changing the ways they reach out to a brand, so businesses need to be ready to address them. Learn how social media affects customer service.

PR Starter Kit
Feb 16, 2015

PR Starter Kit

It’s always the right time to strengthen your core skill set. Get started by viewing Cision’s PR Starter Kit now!

Social Media Marketing & PR Cheat Sheets
Nov 24, 2014

Social Media Marketing & PR Cheat Sheets

Every day a new piece of content emerges with best practices for Facebook, Twitter and the rest. But which tactics are most effective? Get your social media cheat sheets!