PR teams and their brands use influencers with sizable followings to promote products, cover events or present their company in a positive light. While hiring influencers isn’t new, with so many more people on social, using well-liked personalities is becoming an even bigger and more important part of a PR professional’s job.
Success comes down to authenticity and choosing the right person to promote your brand. Speak through influencers who understand and live in your audiences’ worlds. Remember, influencers can change public perception, produce more relevant content, and drive awareness and interest in your brand, so choose your influencers wisely.
View our white paper for help:
- Engaging influencers
- Deciding whether to pay or not to pay your influencers
- Going beyond social
- Setting measurements for success
- Letting your influencers influence
Read our complimentary white paper to increase your reach and see your target audience’s interest in your brand skyrocket.