Discover better methods and solutions for collecting and analyzing your brand’s data to build rapport between your organization and its advocates.
Communicators now have the power to measure the financial impact of their efforts. How does your strategy stack up?
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate.