Modern Communicator Video Series With Jay Baer: Measured
What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the final video about being measured and proving ROI.
Top 10 Best Practices for Multimedia Storytelling
What are the best ways to shift towards visual storytelling? Here are 10 best practices that can assist with decisions regarding multimedia.
Is Public Relations a Good Major in College?
With school back in session, college students are faced with a big life decision: what do I want to do when I graduate? How about a career in PR?
Modern Communicator Video Series With Jay Baer: Agile
What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the fourth video about being agile and finding the right influencers.
Cision’s 2021 State of the Media Report
We surveyed over 2,700 journalists from all over the world for our 12th annual State of the Media Report
3 Ways to Prepare Your Brand for a Major PR Campaign
When you are planning a major PR campaign, the stakes are high and risk is great. However, there are ways to minimize the effects of the unknown.
Modern Communicator Video Series With Jay Baer: Evolved
What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the third video about being evolved and breaking down silos.
The Top 5 Posts on Cision in September
What did Cision.com readers tune into during the month of September? Check out the top five blog posts.
The Do's & Don'ts of Pitching Fashion Influencers
A handful of important pitching tips for your next fashion campaign.
Media Database and Earned Media Toolkit
Learn how to generate more earned media placements with this toollkit.
Modern Communicator Video Series With Jay Baer: Targeted Comms
What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the 2nd video, Targeted Comms.
Crush Conference And Events Season By Maximizing Earned Media Coverage
For PR pros, conferences can be some of the most critical opportunities to get coverage by capitalizing on the buzz surrounding the event.
How to Improve Your Press Release for Disability Inclusion
Broaden your reach by sending out accessible press releases for people with disabilities — it’s a practice that every company should learn.
Introducing The Modern Communicator Video Series With Jay Baer
What does it mean to be a modern communicator? Jay Baer explains in a series of videos. This is the first video, Introducing the Modern Communicator.
Crisis Prevention Kit
Prepare a comms strategy before a crisis even strikes, with the help of our Crisis Prevention Toolkit.
3 Ways to Get the Masses to Take Your PR Content Seriously
To gain support, brands need to make it clear that they are “doers” and not “talkers.”Here are 3 ways PR content can generate positive brand perception.
Four PR Challenges Facing Cannabis Brands That Any Industry Can Learn From
Read about the four key challenges facing the fast-growing cannabis industry, which hold PR lessons for many other industries as well.
What PR Pros Need to Know About Fake News
Check out this brief history of the fake news phenomenon, and get expert advice on what it means for PR.
The Top 5 Posts on Cision in August
Here are the five most popular posts on Cision.com from August 2018.
5 Big Truths Social Data Can Uncover for PR Pros
Jay Baer showcases 5 ways to use social media data to execute and optimize key tasks.
The Press Release: Dead or Vital for Comms?
The press release continues to be a vitally important part of the PR pitching process. In the 2019 Cision State of the Media survey, 71% of journalists said news and press releases were the top type of content they wanted to receive from brands and...
The Best Way For PR Pros To Avoid AI Disruption
If you’re dealing with a crisis, monitoring messages and responding quickly can make a huge difference. AI can help PR become more agile in many ways.
4 Lessons Marketers Can Learn From Nelson Mandela
Use these four Mandela quotes as mantras when you're confronted with a marketing or PR challenge.
Are You a Modern Communicator?
What does it mean to be a modern communicator? Take this short quiz and discover whether you're top of your class or stuck in the communications stone age!