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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

How To Craft An Engaging Headline

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It's more important than ever to ensure your press release is captivating, clickworthy and engaging — and it all starts with the headline.

In this video, Cision's RVP of Customer Content Services and press release expert Glenn Frates shows you how to write the most engaging headlines to ensure the best chance of success.

Whether you're launching a new product, making an announcement, or celebrating a company milestone, Glenn draws on his 20-plus years in the industry to guide you through the most important aspects of what makes a headline great.

Don't let your press release be ignored. Follow these tips and your headline is sure to rise above the noise.

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