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The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

How To Craft An Engaging Headline

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It's more important than ever to ensure your press release is captivating, clickworthy and engaging — and it all starts with the headline.

In this video, Cision's RVP of Customer Content Services and press release expert Glenn Frates shows you how to write the most engaging headlines to ensure the best chance of success.

Whether you're launching a new product, making an announcement, or celebrating a company milestone, Glenn draws on his 20-plus years in the industry to guide you through the most important aspects of what makes a headline great.

Don't let your press release be ignored. Follow these tips and your headline is sure to rise above the noise.

Looking for more resources to help you navigate press release distribution as part of your overall strategy?