The Growing Importance of ESG in Corporate Communications

Do you have the insight to ensure your brand message strikes the right chord? Our latest guide dives into the growing importance of ESG planning, integrating it into your corporate message, and leveraging the right tools to ensure your audience knows your brand’s purpose.

The PR Lifeline: A step-by-step guide on how to manage a PR crisis

Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. These sayings are only true if you and your team are prepared for the worst.

The Role of Data in Refining Communications Strategies

In today’s ever-evolving digital realm, you may be inundated with media data from many different sources. But how do you tie all relevant data points together to exploit the insights and get your comms strategy on the right track?

The Secret to a Winning Pitch Strategy

Getting your story to the right audience is all about nailing your pitch

Pitfalls to Avoid in Investor Relations Communications

Arm your team with the four most common IR messaging pitfalls - and how to fix them.

4 Steps to a Personalized PR Lifecycle

This guide provides the necessary steps for today’s PR and comms teams to increase ROI.

APAC Media Landscape 2022: Top Industry Trends and Takeaways for Global PR Teams

This guide provides the necessary steps for today’s PR and comms teams to increase ROI.

4 Steps to a Personalized PR Lifecycle

This guide provides the necessary steps for today’s PR and comms teams to increase ROI.

14 Ways to Make (or Break) Relationships with Journalists

Find out from journalists themselves what it takes to build better relationships between PR and the media.

Media Analysis 101: Top 3 Measurement Strategies

BlackRock enlisted Cision for a comprehensive media analysis and walked away with executive-ready insights to inform their brand strategy.

Grow Your PR Presence in 2022 Toolkit

Our toolkit gives PR and comms pros the resources they need to prepare for the year ahead.

Social Impact in ESG

Cision and IPR take a closer look at the impact of social issues and activism and what it means for communicators.

Impact of ESG on Real Estate

We analyzed the real estate industry’s Q3 ESG news to uncover insights that you can use to make your ESG messaging more effective.

The Ultimate ESG Toolkit for Communicators

Use this toolkit to inform your ESG communications strategy for 2022 and beyond.

2021 Global Comms Report

Cision and PRWeek joined forces to identify the biggest challenges and opportunities for communicators right now.

The Art of Social PR

What every PR pro needs to know about social listening.

The (Ugly) Truth Behind PR’s Go-To Numbers

Get the insight you need to measure the true impact of your PR.

Step by Step Guide to Monitoring and Measuring the Impact of PR

A pain-free guide to helping you prove the value of PR.

Anatomy of a Press Release

Let’s be honest: There’s no such thing as a perfect press release (after all, you can’t please all the members of the media all the time), but with the right approach and an understanding of what the media want and need from your press release, you can get pretty close.

Pitch Perfect: Data-Driven Pitching for a Digital PR World

Use data to build better pitches and maximize the impact of your earned media.

Creating an Adaptable PR Strategy for 2021

Our toolkit gives you the resources you need to ensure your ready for what lies ahead in 2021.

PR's New Role As Strategic Advisor

Grow Your PR Presence in 2021

Our toolkit gives you the resources you need to prepare for 2021, and amplify your coverage.

Grow Your PR Presence For 2020

Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.