PR Strategy

Cision’s 2021 Global State of the Media Report

We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.

Take 5 Live Series

Take 5 is a bi-weekly series where we discuss today's top trends, everyday tips for PR professionals and the state of the industry.

Cision’s Global State of the Media Report

We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.

How Close Are Marketers to Solving Attribution

In this on-demand webinar with the CMO Council, Cision and industry experts explore the truth about attribution and what you can realistically expect from your earned media.

Webinar Series: Best Practices for Brand Communications in Times of Uncertainty

Dive into Cision's COVID-19 best practices webinar series and learn how to navigate the media during times of crisis. Each part features a different topic and panel of experts to ensure you're completely prepared.

Best Practices for Brand Communications in Times of Uncertainty

Due to the rapidly shifting news cycle and growing concerns about COVID-19, we at Cision want to support your communication efforts during these times of uncertainty.

Preparation Prevents Panic: Managing a Crisis BEFORE It Hits

Join PRWeek and Cision for a webcast featuring guest speaker Jennifer Donahoe, PR and social media lead at Planit Advertising.

Podcasts for PR

PR and SEO: A Beginner's Guide

More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR. 

Top PR and Comms Trends to Watch in 2020

What's Next for Comms? 2020 PR Trends

What does the new year - and the new decade - hold for PR? Here are a few trends we see becoming more important as we move into 2020.

Grow Your PR Presence For 2020

Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.

Measuring PR’s Impact: The Framework for Digital PR

In this data-driven, digital world, PR must also be digital. Our latest eBook, Measuring PR's Impact: the Framework for Digital PR, covers today's top digital strategies, metrics, and best-practices for showcasing the total impact of PR to your C-suite.

The Modern Communicator Playbook: A Guide On Transforming Public Relations And Earned Media For The Better

Download The Modern Communicator Playbook to learn about the individual steps your team can take to modernize the comms function of a business.

The Four Steps to Creating the Ultimate Crisis Comms Plan

This white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.

PR: The Next Scalable Marketing Channel

10 Ways to Get More Earned Media

Discover how to become a familiar voice and set yourself apart from the crowd clamoring for influencers' attention.

How to Drive Revenue Growth With Earned Media Measurement

The best communicators are using insight and new technology to show the value and impact earned media has on conversions, lead generation, revenue and more.

The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution

Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.

How to Measure PR in a Multi-Touch Attribution Model

Data-driven PR isn’t a nicety. It’s imperative! PR measurement leads to more strategic insights, improved outcomes and increased visibility with stakeholders.