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We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.
Take 5 is a bi-weekly series where we discuss today's top trends, everyday tips for PR professionals and the state of the industry.
We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.
In this on-demand webinar with the CMO Council, Cision and industry experts explore the truth about attribution and what you can realistically expect from your earned media.
Dive into Cision's COVID-19 best practices webinar series and learn how to navigate the media during times of crisis. Each part features a different topic and panel of experts to ensure you're completely prepared.
Due to the rapidly shifting news cycle and growing concerns about COVID-19, we at
Cision want to support your communication efforts during these times of uncertainty.
Join PRWeek and Cision for a webcast featuring guest speaker Jennifer Donahoe, PR and social media lead at Planit Advertising.
More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR.
What does the new year - and the new decade - hold for PR? Here are a few trends we see becoming more important as we move into 2020.
Use the resources in this toolkit to help plan your PR strategy and grow your brand presence in 2020.
In this data-driven, digital world, PR must also be digital. Our latest eBook, Measuring PR's Impact: the Framework for Digital PR, covers today's top digital strategies, metrics, and best-practices for showcasing the total impact of PR to your C-suite.
Download The Modern Communicator Playbook to learn about the individual steps your team can take to modernize the comms function of a business.
This white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.
Discover how to become a familiar voice and set yourself apart from the crowd clamoring for influencers' attention.
The best communicators are using insight and new technology to show the value and impact earned media has on conversions, lead generation, revenue and more.
Take a big step forward in measurement with Cision’s “The Communicator’s Guide to Proving ROI Through Multi-Touch Attribution.” The free e-book provides step-by-step instructions for implementing and using multi-touch attribution.
Data-driven PR isn’t a nicety. It’s imperative! PR measurement leads to more strategic insights, improved outcomes and increased visibility with stakeholders.
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