4 Steps to a Personalized PR Lifecycle
Oct 03, 2022

4 Steps to a Personalized PR Lifecycle

This guide provides the necessary steps for today’s PR and comms teams to increase ROI.

CES 2023 Insights Briefing
Nov 29, 2022

CES 2023 Insights Briefing

Get all the latest CES news and developments in the time it takes to drink your morning coffee.

CES® 2023: How Technology Can Advance Human Security for All
Nov 28, 2022

CES® 2023: How Technology Can Advance Human Security for All

Join our webinar on Thursday, December 15 at 1pm CST, where we’ll discuss what to expect at CES® 2023.

A Proven Framework to Streamline Your PR Operations
Nov 17, 2022

A Proven Framework to Streamline Your PR Operations

Learn how technology has enabled Accor to strengthen their relationships in PR and monitor and measure their impact on a global scale.

Navigating The Next Earnings Season Trends, Updates and Insights For A Smooth Reporting Cycle
Nov 17, 2022

Navigating The Next Earnings Season Trends, Updates and Insights For A Smooth Reporting Cycle

On Dec. 13 at 1 p.m. CDT Cision, IR Magazine and Donnelley Financial Solutions come together in a webinar focused on preparing you for a smooth earnings season.

Monitoring a PR Crisis: How a Proactive Approach Benefits Your Whole Enterprise
Nov 07, 2022

Monitoring a PR Crisis: How a Proactive Approach Benefits Your Whole Enterprise

Monitoring during a PR crisis is crucial—there’s no doubt about that, especially in today’s complex media landscape. However, media monitoring has value before, during and after a crisis.

The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection
Oct 25, 2022

The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection

The most alluring PR-ROI option is quantifying PR’s influence on sales. To illustrate, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales.

Adobe’s Path to PR ROI: Improving Efficiency and Influencing the Media
Oct 25, 2022

Adobe’s Path to PR ROI: Improving Efficiency and Influencing the Media

This Adobe case study focuses on PR efficiency as a contributor to ROI.

Flying High: How the Airline Industry Used Insights to Inform Effective Crisis Comms
Oct 12, 2022

Flying High: How the Airline Industry Used Insights to Inform Effective Crisis Comms

Watch the video to see how some of the airline industry’s biggest brands used consumer data-driven insights to turn a potential crisis into a brand communications opportunity.

Communicating in Times of Uncertainty
Aug 30, 2022

Communicating in Times of Uncertainty

In this 1-hour panel webinar, we discuss how 5 major billion-dollar industries are pivoting their comms strategies in these times of ambiguity and share insights for preparing your messaging, strategy and measurement.

How Alliance for Science Uses Cision Insights to Evolve the Conversation Around Scientific Innovation
Aug 16, 2022

How Alliance for Science Uses Cision Insights to Evolve the Conversation Around Scientific Innovation

The Alliance for Science is a global communications and training initiative dedicated to advocating for agricultural innovations and evidence-based policies.

The PR Lifeline: A step-by-step guide on how to manage a PR crisis
Aug 11, 2022

The PR Lifeline: A step-by-step guide on how to manage a PR crisis

Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. These sayings are only true if you and your team are prepared for the worst.

The Growing Importance of ESG in Corporate Communications
Aug 11, 2022

The Growing Importance of ESG in Corporate Communications

Do you have the insight to ensure your brand message strikes the right chord? Our latest guide dives into the growing importance of ESG planning, integrating it into your corporate message, and leveraging the right tools to ensure your audience knows your brand’s purpose.

ESG Corporate Messaging: How to Set Yourself Up for Success
Aug 11, 2022

ESG Corporate Messaging: How to Set Yourself Up for Success

An in-depth discussion on how to optimize your ESG messaging.

UMass Memorial Health Achieves News Coverage Goals with Cision
Aug 09, 2022

UMass Memorial Health Achieves News Coverage Goals with Cision

Learn how UMass Memorial Health Care makes their stories stand out in a crowded media landscape with Cision.

Cision Comms Cloud and Cision Insights Helps pladis Achieve Visibility Goals
Aug 01, 2022

Cision Comms Cloud and Cision Insights Helps pladis Achieve Visibility Goals

Pladis Achieves High Visibility Into its Snacking Brands, Along with 360-degree Measurement with Cision

Press Release Distribution: The Who, What, When, Where of the Wire
Jul 29, 2022

Press Release Distribution: The Who, What, When, Where of the Wire

This guide teaches you everything you need to know about press release wire distribution to help you make the best decision when choosing your news distribution service.

Indigo Continues to Tell Successful Retail Story with Cision Communications Cloud
Jul 27, 2022

Indigo Continues to Tell Successful Retail Story with Cision Communications Cloud

Indigo Continues to Tell Successful Retail Story with Cision Communications Cloud. Indigo uses Cision Comms Cloud to balance day-to-day PR campaigns & important events coverage and gain media attention in the lifestyle category.

The Role of Data in Refining Communications Strategies
Jul 27, 2022

The Role of Data in Refining Communications Strategies

In today’s ever-evolving digital realm, you may be inundated with media data from many different sources. But how do you tie all relevant data points together to exploit the insights and get your comms strategy on the right track?

2022 Media Database Buyer’s Guide
Jul 18, 2022

2022 Media Database Buyer’s Guide

Use this guide to help you feel confident in selection criteria when evaluating your next media database.

The Secret to a Winning Pitch Strategy
Jul 15, 2022

The Secret to a Winning Pitch Strategy

Getting your story to the right audience is all about nailing your pitch

Agency Insights on 2022 State of the Media
Jun 30, 2022

Agency Insights on 2022 State of the Media

We’ll be exploring findings from the latest State of the Media Report to gain insight into how PR agency teams use data to inform their work.

The Ultimate Toolkit for Getting Your Press Release Noticed
Jun 17, 2022

The Ultimate Toolkit for Getting Your Press Release Noticed

Learn how to effectively incorporate press releases as part of your PR strategy.

What Journalists Want: Level Up Your PR Pitching
Jun 14, 2022

What Journalists Want: Level Up Your PR Pitching

Sit in on an in-depth conversation on the particulars of pitching and best practices for working with the media.

World Economic Forum 2022: Media Trends Report
Jun 08, 2022

World Economic Forum 2022: Media Trends Report

Cision Insights makes it easy to see media trends and highlights from the 2022 World Economic Forum.