Wanting to create excitement and awareness ahead of launching a new Detroit-style pizza, Pizza Hut needed a way to engage media outside of the traditional tradeshow event. They needed a partner with the technical and broadcast expertise necessary to engage members of the media virtually for maximum impact.
This success story showcases how Pizza Hut worked with Cision MultiVu to:
- Engage journalists and influencers via a “virtual press day” and exclusive content
- Drive interest through a “virtual media tour” and behind-the-scenes access
- Generate earned media coverage from top outlets like CNBC, Thrillist and more
Download the success story to learn more.