Skip Navigation Accessibility Statement

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

2020 Automotive Pitching Kit

Pitching Automotive Influencers Doesn’t Have to Be Exhausting

Influence is more than influencers, but the future of influencer marketing is relationship building and management; this guide is here to help you do just that. From crafting a targeted strategy for finding the right influencers to help tell your stories, to reaching them in the right ways, and ultimately earning more media with the audiences that matter to you.


Get the pitch kit for:

  • Examples of the types of stories influencers cover and how to make your story stand out
  • Advice for PR professionals looking to stand out in a competitive pitching environment
  • Social networks where you can connect with these influencers to start building relationships


You don’t need to be able to identify a car by the sound of its engine while blindfolded to send a great automotive pitch. Our 2020 Automotive Pitch Kit is here to help get you in front of the most influential journalists, bloggers and, well, influencers in the automotive industry long before autonomous vehicles will truly take over the roads.