State of the Media 2023 Report

We surveyed 3,000 journalists globally to reveal challenges, industry evolution with technology, and implications for communications professionals. 


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2021 Healthcare Pitching Kit

Best PR practices for a new normal

Health and well-being have been prominent topics within the past year, and as everyone continues to adapt to the 'new normal', they turn to medical professionals to make everyday decisions. Your relationships with these health experts and journalists are now more important than ever to help your pitches end in placement.


Our Healthcare Pitching Kit includes interviews with five featured health experts and journalist profiles who share their pitching tips and insights, including:

  • Examples of the types of stories influencers cover and how to make your story stand out
  • Advice for PR professionals looking to stand out in a competitive pitching environment
  • Social networks where you can connect with these influencers to start building relationships