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While communications is often measured by the content media influencers create, it’s easy to forget that it’s a means to a greater end: How does that coverage drive customer behavior?
The combination of the right message, the right strategy and the right technology can take your influencer strategy from complicated to coordinated.
Utilize HARO to add depth, perspective and legitimacy to your content
Help a Reporter Out (HARO), is a service provided by Cision® that enables journalists and expert sources to collaborate.
Tips from journalists at The New York Times, USA Today and more!
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