Anatomy of a Press Release

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What Makes Up a Truly Stand-Out Press Release?

Let’s be honest: There’s no such thing as a perfect press release (after all, you can’t please all the members of the media all the time), but with the right approach and an understanding of what the media want and need from your press release, you can get pretty close.

We put together an infographic with expert-tested, journalist-approved tips for creating a press release that captures attention and gets your message across, including:

- What to include in your press releases

- What to leave out of your press releases

- How to format your release for optimal reading and SEO

Whether you’re new to PR or want to brush up your release writing skills, let this infographic be your handy guide to creating a nearly perfect press release.

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