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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

Crisis Communications Toolkit

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Don't let a crisis ruin your PR strategy

In today’s fast-moving media landscape, a communications crisis can descend upon a brand rapidly and take many forms. When this happens, it’s the brands who are most prepared that come out on top. The question is: are you and your team ready for a comms crisis?

Why we created this toolkit

Each of these resources underscores different aspects of the crisis communications creation and execution process – from why having a proactive crisis comms plan in place is critical, to what a proactive crisis comms plan looks like in real life, to how to create a plan that works for your organization.

In this toolkit, you’ll have access to:

  • Monitoring A PR Crisis: How a Proactive Approach Benefits Your Whole Enterprise: In this on-demand webinar, Cision’s crisis comms experts discuss why having a plan in place is essential before, during and after a crisis - and how to execute it.
  • The Right Way to Respond to a Crisis: Lessons from Uber: Get a real-life look at what effective crisis comms planning looks like with this video case study.
  • The PR Lifeline: A Step-By-Step Guide on How to Manage a PR Crisis: Use this guide as a blueprint for creating an effective crisis comms plan that works for your team and benefits your brand.

Fill out the form to get access to your toolkit today.