A Data Forward Strategy Isn't As Hard As You Think

PR NEWSWIRE

Cision PR Newswire

Get Your Content in Front of a Global Audience of Journalists and Influencers

Gain unparalleled reach and visibility for your press releases and establish credibility by working with the most trusted distribution service.
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72% of journalists rely on press releases for stories. Get the tools you need to create a standout press release and expand your story’s reach..
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ENGAGEMENT

Cision® Connect

The Largest, Most Complete Media and Social Influencer Network

Find the right influencers and build relationships with the only tool that unlocks the global media and influencer landscape with a single, powerful and easy-to-use search and filtering engine.
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The PR Pro's Guide to Influencer Marketing

Looking for new channels to drive sales? Trying to grow brand awareness? Discover the power of influencer marketing with this guide to including influencers in your PR strategy.
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MONITORING & ANALYTICS

Media Monitoring & Analytics

Go Beyond Output. See What Actually Drives Successful Outcomes.

Get the data to see who you’re reaching, what they’re saying, and what they’re doing next. Get the knowledge you need to build more effective campaigns.
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The 2022 State of the Media Report

Find out what journalists really want – and need – from PR pros. Cision surveyed more than 3,800 journalists across the globe to bring PR and comms professionals insights they won’t find anywhere else.
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RESEARCH & INTELLIGENCE

Cision® Insights

Where Proprietary Technology Meets Top-Tier Analysis

The combination of expert research teams and proprietary monitoring technology to get human-curated briefings, advanced media analysis and actionable next steps.
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How Leading Brands Connect Comms to the Bottom Line

The struggle to prove the impact of PR is real, but with a little innovation and tactical planning, it can be done. See how industry powerhouses Adobe and Ford were able to accomplish it.
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Inform your PR strategy with the right data

Brand sentiment. Referral web traffic. Share of voice.

PR software is great for helping communicators report on the true ROI of their efforts, but did you know it can also uncover other useful data points?

We created this tip sheet on how to track data in a way that will inform and empower your PR efforts. It walks through which metrics to focus on, where to gather the data, and how to use it to shape your PR strategy.

A data-forward PR strategy isn't as hard as you think. Download the tip sheet to get started!

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