Crafting an engaging press release that stands out is challenging in the best of times, not to mention during a time of great uncertainty with a news cycle that changes by the minute. Releases need to be extra-sensitive and thoughtful in the time of COVID-19, and we at Cision wanted to lend some guidance to help ensure that any COVID-19 related press release meets the PR Newswire guidelines.
Download this one-page guide featuring real examples of approved press releases (and fictional examples of refused ones) to help craft your own releases.
