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Creating an Adaptable PR Strategy for 2021

Our toolkit gives you the resources you need to ensure your ready for what lies ahead in 2021.

Learn How Leading Brands are Connecting Comms to the Bottom Line

With a little innovation and tactical planning, proving the impact of earned media on the bottom line can be done. See how these drivers of the industry were able to accomplish it.

Connecting Comms to the Bottom Line

Join industry experts for a discussion on how to connect PR's impact to the bottom line.

PR's New Role As Strategic Advisor

5 Steps to Earn Media Coverage During the Election

Should Your Brand Take a Stand?

Download the guide to learn how to approach your audience and take a stand.

Managing Your Communications Plan During a Crisis

We put together a checklist to help manage your comms plan and take control of your brand during these uncertain times.

COVID-19 Pitching Kit

What Is Earned Media Management?

Earned Media Management (EMM) is a strategy that, when done right, gives PR pros the data and metrics to prove to stakeholders the direct business results from their work.

Metrics That Matter: Measuring Earned Media’s Impact on the Bottom Line

In this recorded webinar, we walk through the framework for identifying the right PR metrics for your brand and setting up a measurement system.

2019 Crisis Prevention Kit

This toolkit is your all-in-one resource for crisis communications. From knowing how to identify when a crisis is about to happen to crafting your response, you'll know exactly what to do if/when a crisis occurs.

Integrating Earned Media Into Paid & Owned

Crisis Communications in the Age of Digital PR

The key to handling a PR crisis boils down to one thing...already having a strategy in place.

2019 Media Database and Earned Media Toolkit

We’ve compiled a few of our most popular resources relevant to earned media management and influencer outreach into a Media Database and Earned Media Management Toolkit.

Key Takeaways from Cision’s 2019 State of the Media Report

Join Cision to discuss key findings from our 2019 State of the Media Report, including the public’s trust in the media and how journalists choose which stories to write about.

Influencing Through Earned Media Live Webinar with Cision and guest Forrester Research

Cision's 2019 Global State of the Media Report

We surveyed 1,999 journalists for our 10th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2019.

Earned Media Resurgence: An Expert Guide to Help PR Pros Elevate Their Profession

Read about the six changes communicators need to adopt to demonstrate the value of earned media in their organizations.

Building an Influencer Graph: An Earned Media Management Strategy

An influencer graph is a complete mapping between an influencer, their content, and the actual audience that consumes it. Learn how to apply the model.

The Four Steps to Creating the Ultimate Crisis Comms Plan

This white paper will examine the four key steps communicators need to master to ensure they are as ready as they can be for a crisis situation.