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Understanding Today’s Media: Insights from Top Journalists

Join this panel with top journalists to explore findings from the 2024 State of the Media Report.

The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Earned Media Rising Exchange Maximizing Earned Media: Integration with Marketing

Integration teamwork, people holding cogs, Cogs connected

Execute a truly integrated brand strategy

Organizations that are ahead of the curve epitomize the benefits of integration on multiple levels. During this in-depth discussion presented by Cision and PRWeek, our trio of industry leaders will show you why you need integration to maximize the impact of all departments. More importantly, they will show you how it’s used to better understand your stakeholders and deliver messages and content that will resonate.

Watch this on-demand webinar to learn:

  • How to best integrate earned media throughout your brand's marketing and comms efforts
  • The keys to establishing a symbiotic relationship between comms and marketing
  • How to craft stories that stand out in a modern media environment
  • And much more


Meet Our Expert Speakers

Gideon Fidelzeid headshot
Gideon Fidelzeid
Managing Editor
Seth Gilpinheadshot
Seth Gilpin
Product Marketing Manager
Sunita Menon headshot
Sunita Menon
Executive Director
Chief of Staff to CCO IBM
Megan Tweed headshot
Megan Tweed
US Head of Performance Communications