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The 2024 Cision and PRWeek Global Comms Report

Find out how 400+ PR and comms leaders worldwide are approaching the way they work in today’s media landscape.

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How-to Half Hour Success Stories from 25th Hour Communications & Willow Marketing

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Crystal Balfany, Vice President of Digital Services, Strategy, Media Buying, Placement, and Tracking at 25th Hour Communications, and Lauren Littlefield, Director of Content & Earned Media at Willow Marketing, share their keys to communications success and walk you through their recent PR campaigns.

In half an hour you’ll learn how to:

  • Streamline your media list building and PR pitching processes
  • Use data to build authentic and trustworthy earned media relationships
  • Effectively demonstrate ROI for your PR and marketing activities to senior leadership and prospective customers
 

 

Meet the Speakers

Crystal Balfany Headshot
Crystal Balfany
Vice President of Digital Services,
Strategy, Media Buying, Placement,
Tracking, 25th Hour Communications
Lauren Littlefield  headshot
Lauren Littlefield
Director of Content & Earned Media
Willow Marketing