Crystal Balfany, Vice President of Digital Services, Strategy, Media Buying, Placement, and Tracking at 25th Hour Communications, and Lauren Littlefield, Director of Content & Earned Media at Willow Marketing, share their keys to communications success and walk you through their recent PR campaigns.
In half an hour you’ll learn how to:
- Streamline your media list building and PR pitching processes
- Use data to build authentic and trustworthy earned media relationships
- Effectively demonstrate ROI for your PR and marketing activities to senior leadership and prospective customers