WEBINARS & EVENTS media-planning-and-strategy

How-to Half Hour Success Stories from 25th Hour Communications & Willow Marketing

Crystal Balfany, Vice President of Digital Services, Strategy, Media Buying, Placement, and Tracking at 25th Hour Communications, and Lauren Littlefield, Director of Content & Earned Media at Willow Marketing, share their keys to communications success and walk you through their recent PR campaigns.

In half an hour you’ll learn how to:

Streamline your media list building and PR pitching processes
Use data to build authentic and trustworthy earned media relationships
Effectively demonstrate ROI for your PR and marketing activities to senior leadership and prospective customers

Meet the Speakers

Crystal Balfany

Vice President of Digital Services,
Strategy, Media Buying, Placement,
Tracking, 25th Hour Communications

Lauren Littlefield

Director of Content & Earned Media
Willow Marketing

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