Crystal Balfany, Vice President of Digital Services, Strategy, Media Buying, Placement, and Tracking at 25th Hour Communications, and Lauren Littlefield, Director of Content & Earned Media at Willow Marketing, share their keys to communications success and walk you through their recent PR campaigns.
In half an hour you’ll learn how to:
- Streamline your media list building and PR pitching processes
- Use data to build authentic and trustworthy earned media relationships
- Effectively demonstrate ROI for your PR and marketing activities to senior leadership and prospective customers
Meet the Speakers
Jason Hiner is Editorial Director of CNET and former Editor in Chief of TechRepublic. He's co-author of the book, Follow the Geeks.