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The 2024 State of the Media Report

Get actionable insight from 3,000+ journalists on what they truly want and need from PR teams.

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Monitoring a PR Crisis: How a Proactive Approach Benefits Your Whole Enterprise

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Monitoring during a PR crisis is crucial—there’s no doubt about that, especially in today’s complex media landscape. However, media monitoring has value before, during and after a crisis.  

In this webinar, we will discuss the key role of media monitoring in effectively managing a crisis through early detection, rapid response and stakeholder alignment. Register today and learn:

  • Media monitoring concepts and best practices for crisis prevention and response
  • Case studies detailing how media monitoring mitigated risks to large-scale enterprises
  • Best practices for keeping stakeholders abreast of developments
  • How to identify potential risks and potential champions

Having a proactive media monitoring program in place stands to benefit your entire business by delivering actionable insights that give you the power to influence and amplify your story—and gain greater control. Watch today!



Meet the Panelists

Julien Barrientos headshot
Julien Barrientos
Senior Analyst
Global Briefings at Cision
Mollee Jakubisin headshot
Mollee Jakubisin
Associate Director
Client Relations at Cision