Are you prepared for a crisis?
When crisis hits any company today, news travels faster than the speed of light. But if you only start thinking about a response when the crisis hits, it's far too late. You need a strategy in place. You need to develop a crisis communications plan BEFORE it happens.
Join PRWeek and Cision for a webcast featuring guest speaker Jennifer Donahoe, PR and social media lead at Planit Advertising. Jennifer will share her best PR crisis tactics that you can implement in your strategy today.
Here's what you'll learn:
- Threat identification and how to know when a crisis is going to happen
- How to create a communication protocol
- What to include in holding statements
- And more!
Meet the Speaker
Jennifer Donahoe is PR and Social Media Account Director at Planit Advertising, a Baltimore based agency that combines science and creativity to build award-winning consumer experiences. Jennifer has managed crises across a variety of industries on issues such as; prostest, community resistance, food safety, employee misconduct, and the list goes on.