Best Practices for Brand Communications in Times of Uncertainty - Part V

Emerging from Crisis with a Communications Plan  

During the past several weeks, our webinar series hosted informative discussions with industry experts, highlighting best practices for adapting your communications plan in times of crisis. Although the most trying weeks of the COVID-19 pandemic are unfolding in many areas, it is important PR pros remain proactive and plan their comms strategy for when we start to see the light at the end of the tunnel. This is a sensitive time, and so it is especially important to emerge from this crisis with prepared messaging crisis that will resonate with your audience, while keeping a pulse on the overall atmosphere.  

Join Cision and comms experts as they discuss post-crisis practices in relation to messaging, timing and brand reputation.The on-demand webinar covers:

• Planning your brand's communications strategy post COVID-19

• Effective ways to communicate as a crisis peaks and starts to dissipate

• Timing and operations during the return to business-as-usual mode

Sara Leutzingeris the National Director of External Communications and Content Strategy, for Boys & Girls Clubs of America, where she oversees external communications activities for one of the largest youth development non-profit organizations in the country, with 4,700 service locations. Sara has worked with Boys & Girls Clubs of America since 2013, with a focus on creating innovative public relations campaigns, developing the organization’s reputation management strategies and building an integrated content marketing approach. Before joining the organization, she was a senior account executive at MSL Group, focused on the agency’s corporate practice. She holds a Bachelor of Arts Degree in Communication from Florida State University. Sara lives in Decatur, Georgia with her husband Mark, daughter Lindley and son Walter. 

A strategic communications expert with over 20 years experience, Leslie Kimball leads the communications and branding teams for both DISCUS and Responsibility.org, overseeing a broad portfolio that includes the organizations’ brand strategy, reputation management, executive communications, strategic messaging, public affairs, publications, marketing strategy, creative content and digital presence. Before assuming her role as Chief, Leslie led Responsibility.org's educational programs and communications initiatives, including traditional and social media strategy and implementation, advertising, and strategic partnership engagement. Leslie and her husband live in Washington, DC, with their daughter and son.  

A partner at Allison+Partners, Brent Diggins developed and oversees the agency’s global measurement and analytics capabilities, and has helped to develop data and measurement solutions that inspire strategy for a wide variety of clients including Amazon, Google, Samsung and Toyota. Brent and his team operate across multiple marketing channels creating measurement programs that are customized to the goals of each campaign and client. Brent is based out of the Phoenix office and is a graduate of Indiana University. Allison+Partners was recently named to Provoke’s Agency of the Decade list this year.