Entering the New Normal: Adapting Your Comms Strategy


As we transition into this new stage, brands find themselves in different phases of their communications journey. There is no one-size-fits-all approach, especially as we enter an age of unprecedented uncertainty. Now more than ever, it’s critical to know your audience, understand what messages are resonating and, most importantly, evaluate your data.

Join David Tovar, McDonald’s VP of Comms and Rebecca Dersh, Cision’s Head of PR as we discuss strategies to bolster your comms plan for the future.

Learn how to:

  • Prepare an adaptable and effective comms strategy
  • Understand your audiences’ evolving needs
  • Measure overall brand sentiment
  • Use metrics to prove the success of your media coverage


Date: Wednesday, June 10, 2020

Time: 2pm ET / 1pm CT 

Meet The Experts:

David Tovar

VP of U.S. Communcaitions


David Tovar is the Vice President of U.S. Communications for McDonald’s USA. In this role, he oversees strategic internal and external communications efforts to support business growth. This work includes oversight of franchisee, executive and employee communications; proactive reputation-building efforts and issues management; legislative outreach and engagement; and large-scale public relations campaign execution. Prior to McDonald's, David serviced as Senior Vice President of Corporate Communications for Sprint. He joined Sprint in 2015 after eight years serving numerous communications roles at Walmart. 

Rebecca Dersh

Head of Public Relations


Rebecca Dersh is the Head of Public Relations for Cision in Austin, TX. She previously worked at agencies Konnect and Wolff Olins, where she managed marketing and public relations for a variety of clients in industries ranging from non-profit to tech. Find her on Twitter at @rebecca_dersh for all things tech and PR.