Should your brand take a stand?


We're entering arguably the most talked about presidential election yet. Some brands who've never participated in political discussions are now openly taking stances, while others either worry they'll upset their audience or choose not to engage. The rest of the world is watching... Is your brand ready to engage in the conversation?

Our 2020 US Election Toolkit combines resources to help you organize your PR strategy in the current election climate and give guidance on how to approach sensitive topics in your communications.


  • Should Your Brand Take A Stand? - Taking a stand as a brand must be done in a thoughtful and authentic way. This guide walks through how to approach your audience and communicate your stance.

  • The State of the 2020 Election Blog Series – Our latest blog series tracks media coverage around the 2020 U.S. presidential election and offers insights into the biggest stories.

  • LinkedIn Live Take 5: Politics & PR - This 20-minute video features Ben Jenkins, Partner at Locust Street, who discusses if brands should join in the election discussion and if so, how to get it right.



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