White Papers

2020 Fashion Pitching Kit

Fashion is adapting just like any other industry and pitching needs to adapt right alongside it.

The PR Pro's Guide To Influencer Marketing Toolkit

PR Measurement Toolkit

Turning Audience Analysis Into Actionable Results

In this white paper, learn how to use data from audience analysis to learn what resonates with your audience, tailor your pitches and get better results from your PR efforts.

Communicating Brand Action Toolkit

2020 State of the Press Release

For our latest report, Cision analyzed 100,000 press releases to provide communicators with proven best practices.

Stay on Top of Your PR Strategy Toolkit

Get Cision's latest toolkit to amend your PR strategy and get back on track for the remainder of the year.

2020 Holiday Gift Guide Pitch Kit

Be sure your pitches end in placements by listening to the tips these gift guide authors have for you.

Measuring Brand Sentiment

How does your audience feel about your brand? Download this ebook to learn how to measure brand sentiment.

Should Your Brand Take a Stand?

Download the guide to learn how to approach your audience and take a stand.

State of the Media Perfect Pitching List

Download the pitching list for a concise way to take your pitching game to the next level.

The Next Step: Adapting Your Comms Strategy in Challenging Times

Our latest ebook gives strategic guidance for how to pivot your comms strategy and stay on top of current events.

2020 Travel Pitching Kit

Our 2020 Travel Pitching Kit has all the intel you need to connect with the right storytellers and position your content to get coverage.

Guide to Writing a Great Press Release

This guide gives you tips and best practices for writing a great press release.

7 Steps for PR Professionals to Build Better Relationships with Journalists

This eBook covers tangible tips and tricks on what to do to develop and nurture lasting relationships with journalists

COVID-19 Pitching Kit

Cision’s Global State of the Media Report

We surveyed 3,253 journalists for our 11th annual State of the Media Report - our biggest ever. Learn what matters most to journalists in 2020.

2020 Automotive Pitching Kit

Cision’s Automotive Pitching Kit is here to help you better reach the most influential journalists, bloggers and social influencers in the automotive industry.

Social Listening for PR and Comms Pros

More than ever, PR pros need to be incorporating more marketing concepts into their work. But for many, it can be hard to know where to start. This guide will walk you through how to get started with SEO for PR. 

The (Ugly) Truth Behind PR’s Go-To Numbers